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Essays 241 - 270

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Mobile Phone Use by Drivers

if talking with someone in the car and not on the phone. A meta-analysis by Brace, Young, and Regan (2007) found that talking on...

INFORMATION TECHNOLOGY – TRENDS AND USAGE

Focuses on using smart phone technology for a supply chain in a Fortune 500 company. There are 3 sources listed in the bibliograph...

Going to the Movies: Then and Now

In the 1950s, the film industry had begun to recognize the importance of marketing strategies and methods to bring viewers into...

Case Study: Telephone Privacy and the War on Terror

attorney. And yet we have seen this Administration lock suspects up at Guantanamo Bay without charging them, and without allowing ...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

What to Do about a High Phone Bill (Case Study Analysis)

about the latest and most complimentary phone plan based on the consumers calling pattern. While Mr. Chen should call the phone co...

CAD/CAM

the development of three dimensional models and reduces the need for the machining of pre production parts. The designs can also b...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Society and the Impact of Technoloyg

potential ramifications of cloning: "He believes that while it is impossible to accurately forecast what the psychological and soc...

Japan and a Global Business Plan Proposal

In eight pages this paper examines a global business proposal in a case study involving a fictitious U.S. cellular phone manufactu...

2nd to 3rd Generation Mobile Communications Movement

It is only if we consider the movement between the first generation, limited brick like telephones and the second generation telep...

Mobile Phone Technologies and UMTS and GSM Comparison

places where such accessibility is not available. The separation between GMS technology and past applications is its distinctive ...

The Handheld Electronic Device

A proposal for a palm computer that contains cellular phone service is discussed in the context of this ten page paper that includ...

Growth of IP Telephony

In ten pages this paper considers this Internet phone service and its amazing growth throughout the late 1990s. Eight sources are...

Operations and Uses of Cellular Phones

she was that Ted was about as romantic as a rock when it came to gifts. He had given her the cell phone for her birthday and tonig...

The Increasing Trend of Cellular Phones

11 pages. 7 sources cited. This paper provides an overview of the development of cellular phones, both as a practical communicat...

Cellular Telephone Technology

In eight pages this paper discusses the technology of cellular phones in this informational overview. Nine sources are cited in t...

United Kingdom's Mobile Phone Industry

other suppliers networks. For example, new entrant Virgin may be seen as a separate company form the main four, it is, but they st...