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Essays 301 - 330

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Lenovo’s Acquisition of IBM’s PC Division

It was following this decision and an approach by IBM that the firm acquired IBMs PC division for $1,74 billion (Schuman, 2010)....

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Evaluation Plan for HIV Education Program

This research paper pertains to an evaluation plan for an HIV prevention program that is targeted at African Americans. Three page...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Interviews with 3 Burglars

have to share the proceeds with anyone. The first man generally enters through a garage door. The second man, however, indicated ...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

McMurphy's Rebellion

This essay is on "One Flew over the Cuckoo's Nest" by Ken Kesey. The writer discusses McMurphy's rebellion, which is targeted aga...

WISC IV

The WISC was first released in 1949 as a downward extension of the adult IQ test. Wechsler revised it in 1974 and it has been revi...

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

Computer Vulnerabilities in the Energy Industry

Cyber security is an important issue within the energy sector. The Stuxnet targeting of Iranian nuclear facilities demonstrated th...

After-School Program Grant Case

This case focuses on one professional who is applying for a grant to expand his after-school. He wants to hire a friend as program...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

The Problem of Avoiding Bankruptcy

In 2012 more than 40,000 businesses in the US filed for bankruptcy. While there is a great deal of literature supporting successf...

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

Principles to Enforce Standards - Dialogic or Anti-Dialogic

Employers will often use principles in the work place to implement and maintain standards. The writer considers whether or not pr...

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

Overview of Type 2 Diabetes Patient Education

This research paper discusses the characteristics that pertain to the target audience for a diabetic educational program. Also des...

State of the Discount Retail Industry

advantage, though smaller discounters such as Dollar General have benefitted too. Though Kmart recently filed for bankruptc...

Japan and Marketing a Health Business

Examples of an outward demonstration of nationalism resulting in a feeling of national identity can be seen by the way we will su...

An Analysis of an Article on the Manufactured Housing Industry

not just their only choice of housing or a last resort" (Cahners Publishing Company 80). The trailer park image lives on today, i...

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

Preventing Sexually Transmitted Diseases Program

teens living in non-institutionalized group situations at the time of the 1990 census (US Census Bureau). Figures from the 2000 C...