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Essays 571 - 600

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Creating Change

vision, removing obstacles to the change and empowering employees to undertake a change, creating short term wins, build on change...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

The Specific Difficulties Associated with Implementing Organizational Changes during Recessions

a change will have many influences which may not be expected, and could change processes may require frequent adjustments to accou...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Problems with the Change at The Concorde Bookshop

is maintained (Huczynski and Buchanan, 2007). These are broad stages Kotter has a more detailed change model, where the same proce...

Consultants for Change Projects

Significant organizational change can be an overwhelming challenge for business leaders. They can choose to use one or more of the...

Moving to Evidence Based Practices

This paper reports one change that was made in a hospital. An announcement was made that nursing staff would be required to use ev...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Changing Management Accounting in Line with a Changing Business Environment

that are gradually being seen introduced, but agent which there is still some resistance. Product costing has traditionally been...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Change at British Airways

However, BAA is unable to provide a robust security search process and baggage operation, and as a result we are being forced to c...

Change at CrysTel

bilateral communication, not only to resolve conflicts as they arise, but also to ensure employees understand what their jobs are ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Change Theory and Change Management

are transformational change and the classic Lewins change model. Kanter et al.s Ten Commandments for Executing Change The m...

The Underlying Strategies and Change at Peters and Browne

of driving forces present, one of the main forces was the change of ownership and the movement of Graham Laitt, this helped t infl...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

CHANGE MANAGEMENT INITIATIVES - TWO ESSAYS

Two essays dealing with change management and includes six images of change, as well as linking change to an organization's change...

Bolman and Deal Four Frames

information technology, the emergence of a strong global economy, and changes in product life cycles that are shorter (Bolman and ...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Ways to Manage Conflict

attempts to change or has no recent history of change, change will become more difficult because people will naturally be suspicio...