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Essays 241 - 270

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Action Plan to Reduce Obesity in 12 - 18 Year Olds

causes of obesity catching children when they can still be influenced. Children who are overweight are one of the groups that ha...

Profiling & Terrorism

criminal profiling, law enforcement personnel use characteristics associated with a particular crime or group of crimes to develop...

Unilever Case; Segmenting the Market for Washing Powder in Brazil

where there are commonalities the company is better able to adapt their products to meet the needs of that particular market. The ...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Itinerant Ski School Planning

when the weather changes, meaning that the school has the potential to function all year around, even moving countries if required...

Performance of Granada Plc

profit margin of 3.8%. The return of capital employed, also know as the return on investment is also improving as would be expecte...

Problem and Solution Analysis of Target.com

but for government agencies as well. Encryption is easily hacked (Erickson, 2003). Open ports mean that information files are open...

Benefits of Process Based Accounting

process based accounting system at its plant in Plymouth, Minnesota (Pare, 1993). In order to implement this system, during the in...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Handicapped Individuals and Recreational Activities

are all potentially disabled" (pp. S8). The point he goes on to make is that the vast majority of disabled people were not born wi...

A Case Study on Accounting Issues

need to consider the way the companies is going to compete. For example, the structure of a company seeking to develop a cost adva...

A Fictitious Diary of the Holocaust

In a ten page essay a diary by a Holocaust survivor is featured with details of daily activities and feelings expressed in a first...

Playing Monopoly Business Approach

In five pages a plan based upon a model for business activity is examined in terms of its increasing success opportunities for a c...

The Miracle Worker Play by William Gibson

In five pages this paper examines The Miracle Worker by William Gibson and includes 4 classroom activities based upon this play. ...

Retail and Management Accounting

In six pages a medium sized retailer is analyzed in terms of its accounting problems in a discussion of how to implement the benef...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Computer Anxiety and Gender Differences

In six pages this paper discusses how computer anxiety may be gender based with a consideration of 3 studies in which a correlatio...

Home Based Businesses and an Advertising Project on Money Management Software

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

Gateway 2000's Strategic Activities for 1 Month

In ten pages this paper examines a month of strategies implemented by Gateway 2000 based upon corporate activity and company repor...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

History of the ILGWU

In fifteen pages this paper examines the International Ladies Garment Workers Union in an historical overview of its achievements ...

U.S. Advanced Warning Regarding the Bombing of Pearl Harbor

In fifteen pages this paper argues that the United States had more than sufficient information warning of Pearl Harbor as a target...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...