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Essays 91 - 120

History of Southwest Airlines

In eleven pages this research paper examines Southwest Airlines in an overview that includes corporate history, management philoso...

Southwest Airlines and Expectancy Theory

In five pages Vroom's model of expectancy is applied to Southwest Airlines in a discussion of its successful employee motivation. ...

'Strategic Intent' and Company Operations

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Analysis of SWA

near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from capital of Field, Southwest adopte...

Success 'Secret' of SWA

positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want yo...

History of the Wright Amendment

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...

Sound Management Strategy of SWA

-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...

Electronic Commerce and Southwest Airlines

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

'Irish Conversation' Metaphor and Southwest Airlines

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

LEADERSHIP DEVELOPMENT AND SOUTHWEST AIRLINES

Details a leadership development program to be put in place at Southwest Airlines. There are 10 sources listed in the bibliography...

Competitive Advantage and Southwest Airlines

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

SOUTHWEST AIRLINES - A CULTURE TO BE ADMIRED

maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...

Southwest - Preparing for Change

airline has faced some challenged, such as the fine in 2003 for failure to deal fairly with disabled customers. To assess the wa...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Motivation and Employees

highly motivated workforce is Southwest Airlines. Lieber reported that Herb Kelleher, Southwests CEO, makes sure his employees bel...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Ernesto Che Guevara's Leadership Characteristics

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

Southwest Airlines Procurement Process

is the key to efficiency and the company "is committed to expanding the use of e-procurement technology" (Southwest Airlines, 2006...

Supply Chain Management Strategies of Wal Mart

reducing the cost of supply chain management (ICFAI, 2003). RFID technologies "use radio waves to automatically identify people o...

Southwest Airlines and Macroeconomic Influences

demand for the services may increase if they are demanded, but at the very least there is no economic pressure on consumers to red...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

Johnson and Johnson Leadership and Succession

in finding leaders are exemplified in Mr. Weldons history with the company. He joined Johnson & Johnson in 1971 as a sales repres...

Support and Product Services of SWA

it enters new markets on the basis of customer request and careful cost and potential revenue analysis, but it still is listed as ...

Future of SWA

sale in which passengers can fly "for $39 to $149 one-way with 14-day advance purchase" (Southwest.com, 2005). Southwest is...

Southwest Airlines and the Problems Catering For Passengers with Disabilities

Southwest Airlines has had problems dealing with disabled passengers. This 11 page paper examined the company, considers how and w...

Real-World Approaches to Compensation

solves. The Chubb Group of Insurance companies follows only industry average, or slightly higher compensation that base ave...

Change Management Process Paper

in the triple constraints these can impact greatly on the baseline of a project. Cost is a major issue, projects need to come in o...