YOU WERE LOOKING FOR :Techniques in Advertising
Essays 271 - 300
In five pages this paper discusses cigarettes and the effects of smoking in a consideration of prevention, effective advertising, ...
pursuit of the elusive marketing promises. Sexuality is perhaps one of the most influential of all elements in contemporary...
In sixteen pages this paper examines the fitness industry in an overview of composition, structure, how advertising increases dema...
In five pages the regulation of the UK television industry currently and the future changes that will result from the consolidatio...
Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...
billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...
Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...
2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...
and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...
some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...
creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...
returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...
fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...
of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...
at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...
normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...
the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...
their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...
is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...
the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...
or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...
more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...
from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...
"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...
Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...
century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...
could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...
popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...
if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...
Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...