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Essays 481 - 510

SLP 5 - Comparing Time Warps 2 and 3

that while the buyers were interested in the technology, they were also sensitive to price changes. By reducing the price the dema...

The Conflict in Customer Quality Requirements

As already noted, when looking at these not all are likely to be fully compatible, and it is up to the firm to find the...

Amazon.com and the Kindle Fire

improve project management in the future. 2. The Background 2.1 The Company The Kindle Fire was developed by Amazon. Amazon is ...

BUSINESS PLAN: GAME ON AND “DRINK UP!”

A business plan for the fictitious company Game On! Inc. and product Drink Up! There are 5 sources listed in the bibliography of t...

The Success of Amazon.com

and software. Acquisition have also brought more products into the fold, with everything for toys to pet products. The strategy t...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Seventh Generation Culture and Structure

it is to protect the earth. This is a message that is likely to have a wide appeal, it builds on the preconceptions that larger co...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Research Project Design

models already studied, or other ideas that have been developed, can be applied to their own unique situation, primary research ha...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Case Study of a Joint Venture Between the U.S. Information Services Network and Japan's Suji

be provided by INS and Suji was to provide the equipment and the facilities, with these provisions each company was able to provid...

Student Survey and Result Analysis

give the company any advantage and as such they will not enhance the sales. Competitive advantage by way of differentiation using ...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Economics and Technology Transfer as it Relates to Cisco Systems

and Duffy, 2003; p. 1). Because they are based on a common source, there are no compatibility issues with these applications. Th...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

Problems, Marketing, Johnson and Johnson, Pfizer, and Merck

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

Strategic Planning for the Hypothetical New XYZ Pharmaceutical Company

be amended. Research shows that an excellent strategy template to follow is that of Genentech (Stipp, 2003). Genentechs strategy ...

Dell Inc.

country (Dell Annual Report, 2000). This company has achieved some amazing results, by 2000 the company was selling $50 million a ...

A Frigidaire Profile

in 1923, soda fountain equipment in 1924, milk coolers in 1927 and drinking water coolers that same year ("Frigidaire Historical,"...

Overview of Hasbro Inc.

son younger son, Alan, joined the company and became Assistant to the President (Hasbro, 1998). In 1972, Alan moved to Hong Kong t...

Overview of General Electric

division and this accounts for almost half of the companys annual sales (Hoovers, 2002). It is also one of the largest financial s...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

A Case Study and Overview of the Globix Corporation

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

3 Successful American Company Examples

that is doing well and giving back to the community. Microsoft is easily another American success story, as is the older, but stil...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

A Church and Dwight Business Analysis

In using Michael Porters Five Forces model (which focuses on a barriers to entry, competitive rivalry, buyer power, supplier power...

Product Liability and CEOs

fictitious scenario Inc. magazine in 1998 asked to question in its Black and White section, "Would you lie to save your...