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Essays 391 - 420

Innovative Teams and Teamwork

peers, and even their past results. It is can be seen as being a valuable study, as being able to understand the...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Vizir Product Launch by Procter and Gamble

In five pages this paper considers Harvard Case Study 384 139 in a consideration of the European product launch of Procter and Gam...

Change and Geocast Network Systems

In five pages this paper discusses the problems confronting Geocast Network Systems when it introduced a new product and concept f...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Developing a Continuous Program for New Products

In seven pages Sega and Sony are discussed in an examination of the importance of constantly developing new products. Four source...

News Release Writing Effectiveness

In three pages this paper examines the effective writing of a bathroom fixtures' general contractor new product news release. Fou...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

Automobile Industry Analysis

In eleven pages AB Volvo is featured in this automobile industry analysis that is analyzed utilizing Michael Porter's Five Forces ...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Exporting Issues

In four pages this paper discusses initial business exporting issues such as adjustment of products, distribution, and new country...

McDonalds; Company Background, Products, Competitors And Positioning

can be prepared before it is ordered so that customers can come into a restaurant order the food and go within a matter of minutes...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Products and Philanthropy of Pleasant T. Rowland's The Pleasant Company

In eight pages this paper examines the company in terms of its products, organizational structure, and philanthropy. Eight source...

Intercultural Communication In The Workplace

ground" (Wilbers, 1996, p. 02D). "The goal is not for one party to vanquish a second party (in the judgment of a third party), bu...

Company and Product Review of PowerLeap

In five pages this paper discusses the PowerLeap company and its online computer systems upgrading products as featured on its web...

Linear Product Company Production Analysis

In ten pages this paper discusses a linear product company in a production analysis that includes seasonal needs, time management ...

Strategies of Gerber Products Company

peas as well? (Shapiro, 1995). Daniel, liking the idea, encouraged his father to do this, and the idea was born for Freemont Canni...

Caribou Coffee

profit. The profitability of the project envisages breakeven during the second year, and a profit to $3.5 million by the end of th...

The Process of Innovation

on existing technology, making smaller changes or adopting former innovations, for example, the concept of a four wheel drive vehi...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

Product Life Cycle Analysis of Starbucks Coffee

competing in fast-changing, unpredictable markets by scheduling change at predictable time intervals" (Eisenhardt & Brown, 1998, p...