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Essays 961 - 990

Marketing Product and Price

important to realise that price can be very distorted in the eyes of the consumer, with price perceived by reference to other comp...

Ryanair and Easyjet

at their results. In 2002 both companies performed well. Profits reported for Ryanair were reported at ?172 million1 (about ?111 m...

Price Increases, the Australian Investment Property Market, and Concepts of Macroeconomics

the housing market under control. In looking at the impact of investment housing we have to look at the driving factors, what it...

The SABRE System of American Airlines

initial marketing and attention paid to the system there was an impression given of a forwards looking company which was investing...

Bubbles in Asset Pricing

fair market value. One author states that economists are not in agreement with what causes bubbles; Federal Reserve Chairma...

Competitive Advantage and Southwest Airlines

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

United Airlilnes, US Air, and Code Sharing

a person could book a flight on US Air and fly to any city that US Air or United or any other US prefix plane had an agreement wit...

Sonic Hand Held Computer Pricing Strategy

where process such as this are often seen. There may be same difficulties in using this type of pricing (Kotler, 2003). Penetrat...

Analysis of America's Airlines

is a huge factor in terms of how well airlines will do on a profit (or lack thereof) basis. The problem here is that rising fuel c...

Price Earnings Ratio and Yields

of these risks in order to ascertain the required rate of interest may be seen as a good reason for the intervention of the bank, ...

Overview of China Airlines

from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Plan for a New Pegasus Airline

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

High Priced Jackets, Branding, and Ethics

Compassion: We will remain aware of the needs of others and act to meet those needs whenever possible. We will also minimize harm ...

Pre and Post 911 History of Aviation

of our lives. Many of the impacts of the terrorists attacks affected the airlines directly. Immediately after the attacks gas pr...

Four Questions Pertaining to Management of the Airline Industry

offending Chinese passengers because of lack of knowledge of the Chinese culture. 2. Former airline CEO worthy of admiration ...

Overview of 'World Class Service' and SIA

system that are people focused, these support and develop the culture as well as acting as an information flow and helping to main...

British Airways and the Airline Industry Extended Paper

resulted from this pressure. It is in the budget, no frills section , that the most growth is projected. Companies such as Briti...

Ferries vs. Low Cost Airlines Study

scale. 1. Why do you travel with this carrier: work/business personal business recreational (please circle each that applies...

Analysis of Delta Airlines

decreasing, with only US$ 790.0 million in losses in 2003 compared to US$ 1,272.0 losses in 2002. However, this must be outing a s...

Add On Pricing Model Assessment

to buy. If they do not make a purchase they are assumed to gain zero utility, giving no motivation to refrain form making a purcha...

3 Articles on Transfer Pricing Reviewed

the home country corporate tax is 60 percent (Davidmann, 1996). However, in the case of transfer pricing, the home corporation can...

Aviation and Marketing

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

Workplace Cultural Influences and Increasing Vanguard West Airlines Diversity

this year; (2) initiating programs internally among management and employees to increase awareness of race or sex in the appointme...

Singapore and Delta Airlines Depreciation

annual depreciation information for tax purposes, and it must undertake responsibility for disposal of the aircraft at the end of ...

Price War in 1983 Quebec and Guarding the Flank

be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this manner...

A Hub and Spokes and Airline Scheduling Overview

In this paper, well try to analyze, from a geographic sense, why airlines schedule the flights they do. We wont specifically go in...

Europe's Airline Industry

monoplane that flew across the English Channel in 1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933...

British Airways and Iceland Air's E-Commerce Ventures

Country Background and History Iceland is an island situated in the arctic region, north-west of the United Kingdom betwee...