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Essays 151 - 180

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Choosing a Manufacturing Site

are better suited to more developed economies. Central and Eastern Europe Central and Eastern Europe hold a mix of nations ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

International Shipping Case

are very few contracts which will be purely C.I.F, or F.O.B, as there are usually some form of variation and as such it is the act...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Choices to Consider in a Shipping Company Expansion

which this may impact on investment in the future. An operating alliance is a group of two more companies that have a common aim...

Questions on International Law Answered

is all very clear, if the documentation is not correct that the title to the goods and the risk has not yet assed. Although it is ...

Shipping Operations and Operations Management Objectives

developed for this purpose is the transponder, also referred to as a Dedicated Short Range Communication (DSRC) system (Kelley, 20...

Civil War and the Evolution of Warfare in Terms of Naval Power

in weaponry which were unveiled during this time. The evolution of projectiles, for example, had just moved weaponry from relying...

A Most Fortunate Ship

particular national treasure which has taken the military through many different periods in history. Such is further enhanced by M...

The Principle Agent Relationship between Management and Employees

common ground can be found and the relationship can be beneficial to both the employer and the employee. A useful framework that c...

Ballast Water and Invasive Species

and the Issue Group on Sustainable Shipping (IGSS) are the coordinating agencies seeking the cooperation of the European Union, OS...

UK Shipping Law and VBeem Case Study

lading itself is not a contract itself, as seen with the case of Swewell v Burdick (1884) 10 App Cas 74 and also The Ardennes [195...

Cruise Sector Accounting Practices

(P&O) which had been one of the most important British shipping companies that existed since the nineteenth century (Napier, 1990)...

Transportation and Shipping Industry and Quality Management

and more purchasers wants to see value-added services including tracking capability and forecasting demand (Anonymous, 1999). ...