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Essays 721 - 750

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Tannen on Discourse

Lakoff looks at Luntz Republican discourse and describes Luntz as the "premier conservative linguist who helps the Republicans fra...

Japanese Anime

aspect, leading to a genre with may sub genres all of which are able to reflect some aspect of Japanese culture and as such the cu...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Chinese Americans, A Cultural Assessment

in the 1960s a new wave of immigrants resulted. Since the early 1970s, roughly 250,000 "Chinese intellectuals, scientists and engi...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Influences on Education

This essay pertains to the influence of parenting, home life and school culture on student outcomes. The writer also discusses suc...

Tourism and National Value Systems

This essay pertains to the influence of national values systems and their impact on organizational culture and employee working re...

Business Performance and Religion

In a paper of twenty pages, the writer looks at the role of religion in business practice. The influence of religion and ethics up...

Colonialism

This essay/research paper, first of all, defines colonialism and discusses how it can be differentiated from imperialism. Then, t...

Issues in Psychology Education

This research paper pertains to five separate topics, which are: heredity vs. environment, in regards to development; policy for i...

Influences of a Multicultural Environment and Merger and Acquisition

The writer examines the practice of merger and acquisition in a multicultural environment, discussing the influence of culture. T...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Audrey Hepburn’s Holly Golightly: The Power of the Femme Fatale in the Film Breakfast at Tiffany’s

successes in Roman Holiday, for which she won an Academy Award, and Sabrina. This was exactly why Audrey Hepburn was perfect for ...

Effects of Video Games on American Culture

deviance, and personality disorders. Cultural attitudes are transferred from one generation to another, and the first generation...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Organizational Size, Structure, Control

the type of control executives and managers will have on the organization. The corporate culture is everything the organization ...

Modern Design: 1930s-1960s

of the urban areas during the 1920s and 1930s.5 Louis Sullivan, an influential architect, "designed taller and taller buildings,...

Dr. Dre and Hip Hop Culture

Records, releasing his first solo single, "Deep Cover" in 1992 ("Dr. Dre Bio"). It was at this point in his career that he met Sno...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...