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The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Prescription Drugs' Rising Costs

high price of drugs is not justifiable on the basis of creating such things. Also, when using Nexium for example, one can argue t...

Prescription Drugs' High Costs

In five pages this paper discusses prices in the pharmaceutical industry in this consideration of high prescription drug costs wit...

Elasticity and the Price of Prescription Drugs

In six pages this paper discusses the need for elasticity regarding the cost of prescriptions drugs because of the significant imp...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Problem of Prescription Drugs in the U.S.

In eight pages this paper discusses the growing American problem of prescription drugs in a consideration of how they are used leg...

Australia and the Regulation of Prescription Drugs

In five pages this paper discusses how the government of Australia is involved with the pharmaceutical industry in terms of prescr...

Abuse of Prescription Drugs

the survey. The drugs reported as being used included opiods, tranquilizers, stimulants and sedatives (PG). There are certain tr...

Controversy Regarding the Elderly and Prescription Drug Coverage

Security system and others had begun to focus on the idea of a program aimed at insuring Social Security beneficiaries" (Anonymous...

Prescription Drug Costs and Medicare

to be able to liberalize their policies, something that has made life difficult for many people, and not just seniors or the disab...

Prescription Drugs Copay

$10 for all others. That was not too long ago. I a writing because I believe that you should lower the co-payment on prescription ...

U.S. Government Involvement in Prescription Drugs

the "government should subsidize prescription drug spending for all 40 million Americans over the age of 65 - whether they need it...

Prescription Drugs and Medicare Controversy

that a means test would be supported by Democrats but that is far from the case. The article points out that Medicare is embraced ...

Prescription Drug Cost Controls

they are initially very expensive. Drug companies undertake lengthy and costly tests to create the drug. Once it is able to be pre...

Young American Adults from the Ages of Nineteen and Twenty Five and Prescription Drugs

psychological incidents requiring prescription drugs, have a tendency to misuse the drugs to a greater degree than their male coun...

Prescription Drug Problems

plan, while several public and private sects continue to fight for prescription drugs coverage. Election 2002 revisited the issue...

The Elderly, Prescription Drug Abuse and Alcoholism

like alcohol. Alcoholism and Prescription Drug Abuse The elderly population is the fastest growing demographic group in the Un...

Universal Prescription Drug Coverage

Foundation, 2006). In 2003, at least US$700 million was spent by Americans purchasing drugs from Canadian pharmacies (Kaiser Famil...

Medicare Prescription Drug Coverage, Power Point presentation

This paper presents the speaker notes for a Power Point project, khspnmedD.ppt, that describes the gap in prescription drug covera...

Generic Equivalents of Prescription Drugs

The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...

Prescription Drugs and Our Over Medicated Society

orchestrated our growing dependence on prescription drugs. Big Pharma now represents a practically inescapable component ...

Overview of a Hospital's Reduced Rate Prescription Drug Plan

to bring a new drug to market, and the developer has patent protection only for relatively few years. To recoup its investment in...

Zoloft

it is taken up and released again, a process called re-uptake (Ogbru and Marks, 2008). A balance is reached when the re-uptake and...

Hydrocodone Abuse

of Schedule III and, thereby, removes many of the usage restrictions. "Vicodin, Lortab--and more than 200 other products that con...

Medicare, Part D

to the medications needed to ensure their health. Beginning in 2004, Medicare began to offer aid, $600 a year, for covering the co...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

The Elderly, Medications for Hypertension and Depression

This research paper presents a discussion of prescription, non-prescription and herbal drugs that can be utilized in treating the...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Drug Interactions among the Elderly

This research paper describes 3 prescription, non-prescriptive and alternative/complementary drugs that can be used to address dep...

Medicare Donut Hole, An Overview

This research paper offers an overview of the gap in prescription drug coverage that is a component of Medicare Part D. Ten pages ...