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Essays 91 - 120

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Legalizing Drugs

For example, most people do not know that cocaine was once a common ingredient in Coca-Cola. Many social pressures led to the even...

Drug Rehabilitation v Prison

pockets of those buying. Incentives exist for each of these groups. For one group the economic incentives are a positive factor ...

Adverse Drug Reactions and Metabolic Changes Associated with Antipsychotic Medications

as typical or traditional (first generation) and atypical (second generation) (Blake, 2006). Typical antipsychotic medications ar...

Fact and Fiction of Drug Legislation

America, and the finicky laws that change over time, it is hard to know fact from fiction. For example, was cocaine ever legal? Wa...

ECSTASY (MDMA): The Impacts of the Drug

a number of different fashions, depending on how quickly they want the drug absorbed in their blood stream. Like crack cocaine, M...

Curbing Drug Use in North Idaho

The people in the home that they were taken from were killed, and one of those individuals was their mother. Yet, one has to wonde...

Business Plan for AccuDiagnostics

AccuDiagnostics is a company specializing in employee drug testing and offering additional services including background checks an...

Depression Treatment: Annotated Bibliography

This also is a literature review, one that focuses on an evidence-based approach to determining the value of prescribing psychoact...

Generics, Ethics, and Law in the Pharmaceutical Industry

the public is the loser when the release of a generic drug is thwarted. The thesis can be presented, however, that:...

Drugs and Prohibition

as long as they are not killing or harming people, as long as they are not damaging the life of other people. There is no real log...

Asthma Medication/Xolair

events (Owen, 2007). This action includes "presentation of antigen by dendritic cells" as well as the "degranulation of mast cells...

A Theory Explaining Illicit Drug Use

congenital biological or psychological factors that lead so many others to addiction. It might be because of a combination of upb...

Living With AIDS

combination of these drugs is prescribed although there are some drugs that are combinations within themselves, such as Combivir, ...

Why Pharmaceutical Companies Focus On A Disease

potential to make it through to the next step, the Phase 1 human testing trials (Masia, 2008). This is a very healthy small group...