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A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Uncertain Economy and the Future of Worldcom

the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...

Elderly and Volunteerism

Eastern Europe and Russia assisting entrepreneurs and city economic departments make the transition to a market economy. ...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Syria and Franchises of Burger King and McDonald's

particular attention to the business of tourism. There is no denying that McDonalds is directly related to the tourism industry, ...

Merger of Wachovia and First Union Banks

and Tannenbaum, 2001). The question on everyones mind was what was in this buyout for Wachovia. First Union got a seemingly exce...

Economy of Malaysia

its back on its Asian neighbors. Seven countries of the world receive 68 percent of Malaysias total exports. These represe...

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

STRATEGIES FOR EXPRESSO ESPRESSO

Focuses on marketing strategies and discussion for Expresso Espresso in Alabama. There are 2 sources in the bibliography of this 7...

Organ Donations, 2 Views

This paper pertains to the deficit in available organs for transplant and the issues associated with the black market. Three page...

Exporting Healthy Beverage Out of Country

This company produces delicious, non-alcoholic, organic beverages and is ready to expand globally. New Zealand is selected as the...

Tourism and Psychology

based on Jungs theories in the early 1940s. Specifically, the authors were attempting to make Jungs theory of human personality un...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

Punishment and Poetry

The bright-eyed Mariner"(Coleridge, 2002). The sailor (or Mariner) says that though they started on calm enough seas, the wind p...

Overview of Enterprise Resource Planning

SR1), along with e-commerce. The ERP system is what allows the computer users in a given company to have access to the informatio...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Imagery in Poetry by Samuel Taylor Coleridge and Christina Rossetti

the bird with his crossbow. With this act, which apparently was motivated by pure blood-lust, the Mariner sins not only ag...

Moving to Pure Competition from a Monopoly

elasticity of a company is below 1 and as such is an essential service, therefore there is a large amount of power with the suppli...

Total Quality Management and James W. Cortada's Explanation

cultures, one must first understand the classification of culture and leadership. Cortada emphasizes several issues when assessin...

Western Civilization of the Future

countrys blossoming authority. The two incidents that prompted such a drastic stance toward foreign policy dealt with Russi...

Comparative Analysis of Japan's Matsushita Group and the Netherlands Philips Electronics

the Netherlands and Matsushita Electronic in Japan, and to determine if their longevity and staying power can help get them back t...

Merger Between McDonnell Douglas and Boeing

to find a better way to position themselves in the global economy. This merger accomplished the goal. Boeing had experienced the ...

Discussion of Price Theory

behind supply and demand to collude in anti-trust situations. By using the price theory to explain economics, theorists are basica...

Student Case Study Assessment of Vanguard Funds

study are questions in respect to how marketing can be done, the benefits of frugality, and the power of differentiation. Another ...

Strategy of Saudi Aramco Oil Refinery

The company may also be seen as one that has the highest level of oil reserves, with an estimate of 280 billion barrels (Haider, 2...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Tylenol Tainting Incidents and the Survival of Johnson and Johnson

In five pages this paper discusses how through successful marketing Johnson and Johnson was able to weather the storms created by ...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Reebok and Nike Local Competition

sporting events, such as World Cup soccer and other professional sports that are not as common in the US as in other parts of the ...