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Essays 31 - 60

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

A Mind Changing Experience

In four pages the writer describes an experience that changed their mind about what they needed and who they were....

Global Manager Impact and Globalization

In eight pages the changes in management operations and the role of a manager as the result of globalization are examined in a con...

Singapore and China

leave after anther two years (CIA, 2003). The position of the country is now as one of the worlds strongest economic countries, wi...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Strategy, Leadership and Vision

own sake; vision provides a reason for undertaking time-consuming and often difficult change initiatives. Change Resistance...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Case Studies: Caterpillar And Harley-Davidson

burst. The world went into a serious recession. To compound this event, the company suffered a 205-day strike by UAW workers (Bart...

The Wrong Approach to Teen AIDS Awareness

In this paper consisting of five pages the argument that teen AIDS awareness is being presented incorrectly is posed with proper h...

Potential Impact of Macro Environmental Factors on Starbucks

as a direct result of the economic changes may have a low level of confidence which will impact on their spending and increase the...

Managing Working Capital

of the cycle is arbitrary and is defined according to the assessment needs of the organization. It can be assessed in terms of a ...

Diagnostic and Statistical Manual 5

This is the manual mental health care professionals use for diagnostic and informational purposes. The manual lists mental health ...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Organizational Change

been present in older civilizations such as the ancient Greek or Chinese societies (Haralambos and Holborn, 2004, Bilton et al, 20...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

Nursing in Great Britain, Clinical Supervision

patient care" (p. 438). Prior to 1970, nursing training in the UK could be described as rigid and highly structured. After...

Comparing Change in Two Companies

to customers, many of which were moving to travel low cost competitors, this means offering a high level of service and balancing ...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Production and Pricing at Under Armour, Inc.

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

Market Needs and Matching Operations

associated with exclusivity and quality. There are few sales therefore, production is more limited. At the other end of the scale ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The Job of a Real Estate Manager

relatively simple, such as the collection of rent, the may also move into more complex areas where there is a requirement for prof...

Critique of the IMF

In 6 pages this paper discusses the reasons why the operations of the International Monetary Fund need to be updated to change wit...

Marketing Focus Changes and a California Financial Computing Marketing Plan

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Do Efficient Line Managers Eliminate the Need for HRM Departments?

interesting environment it may be argued that there are few people who would be able to give their best faced with a boring repeti...