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Essays 301 - 330

SPRINT, T-MOBILE AND SHAREHOLDER VALUE

on shareholder value, despite potential issues such as cost cutting, redundancy elimination and, in the case of T-Mobile and Sprin...

Driving Forces for Mobile Commerce

a check and his cell phone, takes a picture of the check, and reverses the process to sit in his chair again. He has just made a d...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Mobile Phone Use by Drivers

if talking with someone in the car and not on the phone. A meta-analysis by Brace, Young, and Regan (2007) found that talking on...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Convergence Culture; the Case of the Game Call of Duty 4

games. Against this background it may be argued that Call of Duty 4 could have been perceived as reaching the end of...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Calculating Net Present Value and Assessing a Merger

The paper is presented in two sections. The first section looks at the concept of net present value, considering how and why it is...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Three Stages in the Development of a Distance Learning Program

Cronin, 2005). The university offers lessons that are delivered in a range of mediums, including the use of video presentations, p...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

The Leadership Problems of BP in the Context of the Deepwater Horizon Disaster

well, which was located 41 miles from the Louisiana coast (Hoffman and Jennings, 2010). The disaster struck on 20 April 2010 durin...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Bad Press Recipient Exxon Mobile

Standard Oil Company of New Jersey (Exxon) and Standard Oil Company of New Jersey (Mobile) (Exxon Mobile, 2005). CURRENT BAD PRESS...

Technologies of eBusiness

(Odell, 2005). With this level of growth in such a short period of time the development and background to the rise of i-mode shoul...

Housing Legislation in Michigan

because the trailer park management does not subleasing. Schneidt stated that she tried to have the title of the mobile home place...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Overview of Mobile Commerce

the availability of bandwidth and hardware platforms may be problematic (Pain, 2001). However, much headway has been made with suc...

Business Plan for Mobile Magnetic Resonance Imaging

In twelve pages a mobile MRI service business plan is outlined with an overview and description of costs with a SWOT analysis and ...

Article on Mobile Imaging and Eastman Kodak

In two pages an article overview and discussion of 'Eastman Kodak Kodak Unveils State of the Art Traveling Mobile Lab' are presen...

Position at the Chamber of Commerce for Mobile, Alabama

In five pages this paper examines this position in terms of Mobile, Alabama's sites and attractions, which are detailed. Six sour...