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Essays 271 - 300

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

Are Western Strategies Suitable for Use in Businesses in China?

2050, there is a large pull factor for western companies to ether this market (Mintzberg et al., 2008). However, where there are b...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

Is the Ghanaian Economy Ready for Part-Time and Remote Tertiary Education Provision?

2010). This has meant in terms of education and the educational infrastructure there was an inheritance fro the former colonial p...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Internal Influences on the Marketing of Harpers Bazaar Magazine

however, in some instances it is also possible to bring in that expertise. Harpers Bazaar brings in some expertise with special f...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

2009; The UK Economy and Scottish Commercial Real Estate

by 3.9% of all production, manufacturing was the weakest, with a decline of 4.6% (This is Money, 2009). Services weakened by 0.5% ...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

The Agency Problem and Choices for Market Entry

This paper is made up of two sections. The first section discusses the way in which the agency problem may manifest and how it may...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Plan to Rehabilitate an Old Building into a New Restaurant

The paper, written in the style of an essay, looks at the way in which an old building may be converted into a new restaurant. The...

Transportation As an Acquisition Cost Impacting on Demand

The writer explains how and why costs of transportation will impact on the demand levels of demand justice the team within consume...

Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...

Technology Vendors and Marketing Issues

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...

Is The Pharmaceutical Market In Columbia Attractive?

be benefiting from increased stability, in the last decade with the government appears to have reduced inflation and placed this u...

BEN & JERRY’S GREEK YOGURT

Monkey and Karamel Sutra (Colbert, 2012). Furthermore, in response to concerns from Washington DC-based public health non-profit C...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Motivations for the Merger Between Exxon and Mobile

an oversupply situation as a result in the economic decline seen in the Asia-Pacific region (Nakamura, 1999, p17). This was placin...

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

Photovoltaic Technology and Market

Most system will see the installation of flat cells in existing roofs, but they are being increasing installed in new builds with ...

Assessment and Strategic Recommendations for Zara

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Recommendations for MGM International Resorts, Mattel and Clorox

deal of change, the types of toys which are demanded today reflect shifts in tastes, as well as increased use of technology. Toy c...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

COLD STONE CREAMERY AND FRANCE: MARKET ENTRY STRATEGY

to the licensor for elements such as training, promotional materials, logos and other service trademarks and the products themselv...