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Essays 91 - 120

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

The Case of Rap Music and Adorno's Mass Culture Theories

the offering of music or media, but more often this is merely window dressing and is really pseudo individualisation, meaning the ...

Mass Culture: Will & Grace and ScrubsThe Societal Impact of Mass Culture

artistic form with an accepted place in art history: it has made the transition from low to high. In much the same way, certain te...

Tourism Marketing of the Virgin Islands

area is attractive to tourists for several reasons, in the winter the temperature averages between seventy-seven and eighty-two de...

Chinese Tourism's Growing Global Trends

United States. Essentially, any area in the world is now a potential destination for the Chinese tourist. Chen (2003) re...

Tourism's Political Aspects

and parcel of continuing education. In grade school, students learn about history and geography, but it is only when they grow up ...

International Communications and Tourism's Power

In fifteen pages this paper discusses the role tourism plays in the development of international communications. Fourteen sources...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Death in Venice by Thomas Mann

In nine pages this paper analyzes Death in Venice by Thomas Mann from a mass market perspective. There are 6 sources cited in the...

Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

An Examination of Nozick and Rawls Theories

In this paper of five pages the free market entitlement theory of Nozick's is compared and contrasted with John Rawls' notion that...

Role and Benefits of Key Person Insurance

GDP originating in services, concentrated into a single area it become apparent that there is a heavy reliance on intellectual cap...

Nike's Use of Mass Customization

(Evans, 2001). However the model was not new, and had helped companies such as Timbuk2 increase sales on average 51% per annum eve...

Target Marketing and X Corporation

the benefits of using marketing in order to help the market realize its core benefits from a product. In discussing various market...

X Corporation Market Entry

late entry is the best possible scenario for the company. Benefits of Later Market Entry Among many businessmen and women...

iTunes

This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the b...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Adopting an Internet Strategy

Where used for promotion only a company website will act as a promotion tool, giving out information out about the company, promot...

Advantages and Disadvantages Associated with Market Segmentation

at the target markets, decide which target markets are best suited to their products and design and market with increased understa...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Germany of the Late Nineteenth Century

In eight pages the political mass market that emerged in the Germany of the late 19th century is among the topics discussed in thi...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Books: The "Least Mass" of the Mass Media

books as a whole. Even if fewer people read books than listen to music or see movies, the cultural impact of those books can still...

The Benefits and Problems Associated with a Free Market Economy

associated with this type of market, in markets where there has been regulation which have subsequently seen deregulation or liber...