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Essays 751 - 780

Google

more targeted approach, where the Google system places advertisements on websites visited by the target market, splitting the reve...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Exchange Services in the Air Force and Army

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...

Marketing Mix Analysis of Molson Breweries

in each subsequent year (Molson-Coors, 2005). This move merges two companies with similar values and operating philosophies as we...

The Major Shifts in Practices in Management Accounting

among those as highly cognizant of precision in values as accountants by nature and by training tend to be. Instead, activity-bas...

Internet Business Groceries to Go! and Marketing

In ten pages this paper examines what is involved in starting up, developing, and marketing a new web based grocery business. Sev...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Small Business and the Importance of Marketing

In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...

Mock Interviews Involving the Dual Labor Market

etc." How do supervisors and co-workers treat you? "They treat me just like any of the other workers, which is with respect ...

Marketing EZ Clean

In a paper consisting of five pages marketing a paint roller cleaner that is easy to use is examined through a one week product de...

Handheld Notebooks and Palm Computers and Pen Based Input Technology

In six pages this paper discusses the technological implementation of pen based inputing and its market capabilities. Seven sourc...

American Dream of Home Purchase

In five pages the American housing market is examined in terms of supply and demand, social effects, and narrowing the class based...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Economic Forecasting and The New Millennium

This report addresses economic concerns around turn of the twenty-first century. The author contends that the world economy may e...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Using SERVQUAL to Implement Improvements

fully utilized so that the primary goal of the organization is achieved, as well as retain the ongoing support of sponsors, the or...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

Marketing an Ice Rink

the session where there are many have been referred to as kiddie sitting sessions. There is also the couple market, and Ty has not...

Business Decisions for Will Bury

in that market, taking some of the custom away from Will However, if they do not have the technology to scan the books and reprodu...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

Sudan, Turkey, and the UK and Marketing

the market and also the wide range of demands and communication methods. With 84.5 million radios owned and 219 AM radio stations ...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

Taking a Position on ''The Inequality Express' by Barry Bluestone

and their corresponding workforces (Bluestone, 1996). What I find particularly puzzling at this point in the essay however is that...