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Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

Lester Electronics Case Study; Financing Issues

takeover bid which is being made by Avral Electronics for Lester, this would appear to be a move to increase market share by Avral...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Action Plan to Reduce Obesity in 12 - 18 Year Olds

causes of obesity catching children when they can still be influenced. Children who are overweight are one of the groups that ha...

Organizational Behavior and Terminology

oriented towards job performance and participation" and this model results in "awakened drives" on the employees part (Organizatio...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Five Articles In Critical Summary

Five articles on attacks by dogs in the literature are the subject of this critical summary, which examines their portrayal of the...

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

Overview of the Hollywood Ten

In fifteen pages this paper examines the so called 'Hollywood Ten' or list of ten members of the motion picture industry that were...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

Research Proposal on Conducting a Community Needs Assessment on Domestic Violence

of community outreach education efforts which could be employed to target domestic violence issues. The most appropriate mechanis...

Photos4u Marketing Plan

In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...

Teen Pregnancy and a Social Service Program

In seven pages this paper examines a rural school's social service program for to target teenage pregnancy reduction. Eight sour...

Public Health Outreach for Pregnant Women for an African American Population

15 pages and 19 sources. This paper considers the importance of public health outreach for women who are pregnant, especially wom...

David McCullough The Great Bridge

over 276 feet above the high water; and weighed an overwhelming 14,680 tons (Wright 616). For anyone who had the opportunity to s...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Educating About the Risks of Hepatitis B

and when delivered in combination with other interventional tactics. Ndiaye, Hopkins, Shefer et. al. (2005) found insufficient ev...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

MONOPOLIES, OLIGOPOLIES AND ANTITRUST: AN OVERVIEW

barriers, patents and natural barriers to entry. Microsoft could be considered a monopolistic firm in several senses - it ...

Pharmacological Approaches to Treating Hypertension

This cost combines with the severe physiological impacts of the disease to emphasize the point that treatment should be as efficac...

New Zealand and the Environment for Business

is a parliamentary democracy, elections take place and both members of Parliament and the government are elected through the use o...