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Essays 691 - 720
In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...
In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...
conditions may worsen and require treatment which will be more costly for the state or healthcare provider. This is unlikely to ha...
opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...
integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...
In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...
This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...
the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...
In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...
In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...
In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...
This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...
This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques ...
In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...
In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...
This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...
In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...
In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...
This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...
In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...
In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...
In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...
In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...
This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...
In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...
privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...
motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...
be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...
it was. The offices are not national and are located in regional areas, or there may only be a single office. This...
where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...