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Essays 1981 - 2010

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

UK and US Bond

These two countries have had a bond for more than 200 years. By all accounts the bond and relationship between the U.S. and the UK...

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

UK Employment Contract and Implied Terms

In nine pages this paper examines UK law in a consideration of harmony between employee and employer through court implied termino...

English Company Case Study

In eight pages this UK case study discusses actions regarding an illegal contract and a director's illegal actions. Three sources...

United Kingdom and Germany Electoral Systems

In six pages the UK and Germany are contrasted in terms of their different general election systems. Three sources are listed in ...

UK Multiculturalism and Anti Racism

to that of those whom they would persecute, and would wish to maintain this position through social order either by peaceful means...

Agreement and Contract Law in the United Kingdom

objective rather than the subjective test, as if there was an escape clause that a party could use to get out of a contract, such ...

United Kingdom Law and Nervous Shock or Psychological Harm Damage

There were many logical, if unfair, reasons for this stance. A claim for nervous suffering is less easily scrutinised, bring about...

UK Law and Appropriate Jurisdiction

in the way that the decision is made by the courts as to whether or not they should decline jurisdiction. The majority of this app...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

House of Lords and the Z v. UK Case X and Others (Minors) v Bedfordshire County Council; Was the House of Lords Correct?

need to be considered, and additionally there is also the need to recognise the funds are coming form the public purse. This in it...

United Kingdom and Trade Union Recognition

that is some cases there can be a partial recognition, but these are limited. These factors are useful as background knowledge whe...

1980 to 2000 Retail Industry of the United Kingdom

services costs. For the rpi this is 5.2% per annum, whereas the costs are averaging at only 4.6% per annum, leaving the costs grow...

United Kingdom's Copyright Law and Intellectual Property

deal with the cases that are yet to come (Melia, 1993). However, as we will see many of the values are not those that can be measu...

United Kingdom Law and Issues of Offer and Acceptance

In ten pages UK law is considered within the context of offer and acceptance issues with various cases cited and discussed. Ten s...

An Analysis of Media Texts

it is presented to the audience in the form of symbolic representations which they can understand....

Liability and Employers

a partnership, in that it is recognised as being a separate entity in its own right from those who are involved in it, such as dir...

Local Government and Changing Culture

In five pages UK local housing benefit agencies are considered but the theories may be applied to any scenario involving changing ...

UK Telecommunications and Broadcasting

Globalization evolved from the idea of interoperability, beginning with the growth of the Internet and expanding into externalitie...

UK Criminal Law and the Intent to Kill

D was aware it was a virtually certain consequence ... . and if D foresaw the death as an overwhelming possibility" (Clark, 2000)....

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

United Kingdom, Single European Currency, Benefits and Detriments

In nine pages this paper examines the pros and cons of the UK not joining the single Euro currency. Eleven sources are listed in ...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

Impact of the EU Single Currency on Trade Between the EU and Those Outside the Zone

This 7 page paper discusses the impact that the adoption of the single currency (the Euro) might have on trade between countries i...