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Simply Fit Marketing Mix

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

Marketing and Management Across Cultures

epistemologies and moralities (Westwood, 2001, 242). Epistemology There are several ways to define epistemology, bu...

China as a Market for Cosmetics

1.2 Demographic factors The current population of China is very large; roughly 1,313,973,713 in 2006 (CIA, 2006). However, ...

A Career Path as a Marketing Manager

that there is a greater benefit to outsource the task to a specialist agency where there is be a higher degree of expertise that t...

Successful Integrated Marketing Communications of Daewoo

on television marketing was the main form of communication (Campaign, 1997). Television takes a large budget and needs ongoing exp...

United Kingdom and Germany Electoral Systems

In six pages the UK and Germany are contrasted in terms of their different general election systems. Three sources are listed in ...

The Pros and Cons of Branding in the Restaurant Industry

The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...

UK Telecommunications and Broadcasting

Globalization evolved from the idea of interoperability, beginning with the growth of the Internet and expanding into externalitie...

Local Government and Changing Culture

In five pages UK local housing benefit agencies are considered but the theories may be applied to any scenario involving changing ...

An Analysis of Media Texts

it is presented to the audience in the form of symbolic representations which they can understand....

Liability and Employers

a partnership, in that it is recognised as being a separate entity in its own right from those who are involved in it, such as dir...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

Impact of the EU Single Currency on Trade Between the EU and Those Outside the Zone

This 7 page paper discusses the impact that the adoption of the single currency (the Euro) might have on trade between countries i...

United Kingdom, Single European Currency, Benefits and Detriments

In nine pages this paper examines the pros and cons of the UK not joining the single Euro currency. Eleven sources are listed in ...

Contract Law Aspects

In five pages contracts are defined and then the different aspects that govern contract law as it relates to the UK are examined. ...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Reforming the British House of Lords

level of representation within the House have persisted as matters for debate and legislation for so long, it is helpful to consid...

United Kingdom and Multiculturalism

first notable influx of black immigrants came in the late 1940s and early 1950s, the government having decided to fill gaps in the...

Policy and Tobacco Utilization

will be conducted in three countries. In August, 1997, a state judge released decades of concealed tobacco-industry documents tha...

Needs of Society and the Constitution of the United Kingdom

many other modern democracy, including many of its former colonies. This may be seen as the first evolutionary step. Although the...

Critique of the United Kingdom's 1999 Rights of 3rd Parties Act

injured party, other than common law resorts such as tort. However this could not enforce a contract or seek remedy for breach of ...

United Kingdom and Management's Increasing Unitary Approach to Employment Relations

with agreement from unions, and collectivism can be seen as having positive influences in many instances, for example; better work...

United Kingdom's Ethnic Minorities and Management

concerns, we find that the unemployment rates for 1984-1995 indicate that in 1995 8% of whites were unemployed, 19% of non-whites...

Single Euro Currency and the United Kingdom's Reasons for Not Joining

was an original political act to hand over sovereignty over one of the most important areas of national authority to a European au...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

United Kingdom's Copyright Law and Intellectual Property

deal with the cases that are yet to come (Melia, 1993). However, as we will see many of the values are not those that can be measu...

UK Multiculturalism and Anti Racism

to that of those whom they would persecute, and would wish to maintain this position through social order either by peaceful means...

1980 to 2000 Retail Industry of the United Kingdom

services costs. For the rpi this is 5.2% per annum, whereas the costs are averaging at only 4.6% per annum, leaving the costs grow...

UK Employment Contract and Implied Terms

In nine pages this paper examines UK law in a consideration of harmony between employee and employer through court implied termino...

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...