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Essays 91 - 120

Types of Consumer Time

In ten pages consumer time allocation is considered in an examination of leisure, nonmarket and market time. Eleven sources are c...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Creative Management Styles and Research

any of these, either. The reason is that all, including TQM, require a corporate culture that supports creativity and true change...

'Flexible Firm' and HRM

In nine pages this research paper defines the term 'flexible firm' and considers human resource management's role and also discuss...

1980 to 2000 Retail Industry of the United Kingdom

services costs. For the rpi this is 5.2% per annum, whereas the costs are averaging at only 4.6% per annum, leaving the costs grow...

BMW; A Research Proposal

the different strategies that BMW has adopted the question remains, why have they been unable to break their market constraints an...

To What Extent Can Decisions About Operations Really Be Strategic From The Firm's Point Of View?

For example, operations management may be able to help determine the right location for a factory, by looking at the available sit...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Operations Management; Principle Healthcare Case Study

to identify the main activities of the company, as to gain accreditation under EMAS, or ISO 14001, a company needs to "establish a...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Staff, Department & Project Mgmt

include such concepts as "Division of work," which specifies that "Human resources can be efficiently used by specialization of ta...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Global Business and Harvard University

In ten pages this research paper considers how the management and marketing of Harvard University qualify it as a global business ...

A Financial Institutions' Overview

In twelve pages this research paper considers both American and worldwide financial instutions and emphasizes regulatory control a...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Improving Telemarketing Pratices

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Leadership and Communication

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...