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Essays 241 - 270

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Internet Business Groceries to Go! and Marketing

In ten pages this paper examines what is involved in starting up, developing, and marketing a new web based grocery business. Sev...

New eCommerce Business Marketing

In seven pages this paper discusses how to start and successfully market a new Internet business featuring a hypothetical example....

Small Business Startup and Marketing

In 8 pages this paper considers how a small business can be launched and successfully marketed. There are 5 sources cited in the ...

Aspects of Business Marketing

In a paper consisting of ten pages business marketing is examined in terms of distribution, analyzing, and forecasting and conside...

Small Business and the Importance of Marketing

In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...

Merck and Company Inc. Business and Marketing Philosophy

In fourteen pages this paper discusses the business and marketing philosophy of Merck and Co. There are at least 12 sources cited...

5 Web Pages and an Overview of Business Management, Marketing, Accounting, Economics, and Finance

This paper considers 5 web pages as they represent marketing, business management, economics, accounting, and finance. Five sourc...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

Globalizing Businesses and Market Entry Strategies

Consultant and Government Aid Of those methods listed, joint venture is perhaps the most popular now. Consultants are avai...

Niche Businesses and Effective Social Media Marketing

sells instructive courses in building log cabins for personal dwellings or for profit. This being a niche area of business, obviou...

Business and Marketing Practices

decisions on these types of core values (Krell, 2006, 58). Donald & Goldsby (2004, 13) remark that in resolving ethical issues, a ...

International Influences for SME a Niche Market Businesses

and the dev a elopment of the new facility is likely to have some teething problems as well as the learning curve. In addition to ...

Marketing Strategies for JP Business Solutions

In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...

Internet Small Business Marketing

In nine pages this paper considers Internet marketing of a small company and the benefits it offers. Nine sources are cited in th...