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The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

Selling and Sales Techniques

which means that his company, the Atlantic Group Furniture Procurement and Project Management Inc., is in a commodity business in ...

Past, Present, and Future Internet and Marketing IV

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

Changing Sales Practices and Techniques

In eleven pages this paper discusses the changes in sales in various approaches and techniques regarding clients and prospects. E...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Marketing Options for Reebok

In eight pages this paper discusses various marketing alternatives for Reebok. There are 7 sources cited in the bibliography....

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Multimedia Applications and Video Changes

In six pages this paper discusses multimedia in an overview of various video changes with streaming video among the topics examine...

Airline Marketing Issues

In six pages this paper discusses airline marketing in a consideration of various relevant issues. There are 5 sources are cited ...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Business Plan Writing Success

start-up money, poor financial planning and record deeping, poor financial management, and the improper structuring of debt. Othe...

Contemporary Society, the Workplace, and Sexism

usually has some sort of grudge against the member of the opposite sex, or at least feels that the opposite sex in general is infe...

Baltimore and Human Resource Management

In five pages this research paper examines the positive impact of Baltimore Mayor Kurt Schmoke on urban reform and revitalization ...

Longevity Training and Expatriate Employees

In ten pages this paper features a multinational corporate setting and considers the importance of diverse training expatriates so...

David Levine's Reinventing the Workplace

In six pages discussion and notes regarding this text are provided. There are no other sources in the bibliography....

Overview of Employment Subsidies

In five pages employment subsidies are examined in terms of various program failures and discusses how isoquant analysis can be ut...

Business Information Systems and Emerging Trends

in price from $2,400 to $2,800 depending on configuration. Its marketing angle is that product is not enough and is therefore push...

Information Systems Management and Expert Systems

In ten pages IS technologies are examined in a discussion that supports expert systems' application. Seven sources are cited in t...

LAN Computer Network Construction

In nine pages a Layered Approach Network for business is examined in a consideration of various standards, procedures, and techniq...

Outsourcing IT

In fifteen pages a hypothetical case study involving a fictitious car manufacturer is utilized in a discussion of what outsourcing...

Overview of Distributed Databases

In nine pages this research paper considers distributed databases in terms of operation, advantages, and history with various busi...

Selecting an Appropriate Database Management System and Oracle

In nine pages various types of systems for database management are discussed in this overview of Oracle. Ten sources are cited in...

Modern Corporations and Data Processing

In four pages data processing within the corporate sector is examined in a discussion of such topics as data warehouses and inform...

Business World, Computability, and Machine Languages

the work, or the game, or the information beyond the commands and the toolbars. He or she knows the limits of what the computer c...