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Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Wal-Mart's E-Marketing Strategies

on the Internet as far as becoming an e-commerce business. Cynthia Lynn, a spokeswoman for Menlo Park, Calif.-based Walmart.com, ...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

WAL-MART, ITS STRATEGIES AND ITS CRITICS

also not made it a secret that it despises unions - in 2005, the company said it would close the first of its stores anywhere in N...

WAL-MART AND QUESTIONS

This 4-page paper answers questions about Wal-Mart including business strategy and sustainability....

Wal-Mart Banking in Mexico

The Finance Ministry in Mexico have formally approved Wal-Mart and issues a licence for Walmex (Wal-Mart de Mexico) (Adler, 2006)....

WAL-MART'S SUPPLY CHAIN

to Wal-Mart). Wal-Mart, for many suppliers, is their number-one customer. Wal-Mart Suppliers Who are these companies that...

ISSUES OF ORGANIZATION DESIGN - WAL-MART

they arent suppliers. In recent years, Wal-Mart has been rolling out a radio frequency identification program in an attempt to bet...

Wal-Mart's Changing Supply Chain

Johnson, ... Kraft Foods, Nestle Purina PetCare, ... and Unilever" (Hickey, 2004; p. 16). Where it is necessary, Wal-Mart a...

Syria: Wal-Mart's Plan to Expand into the Syrian Market

also be influenced by the organisation which the effect, in understanding them the organisation is in the best position to influen...

Expanding into Small Towns: A Different Strategy for Wal-Mart

is not the presence or direct action of Wal-Mart, but rather its effect on the local economy combined with its pattern of predator...

Wal-Mart Company Culture

controversial because of their human resource practices. Many employees are very loyal to the company and yet, they have had more ...

Wal-Mart: A Microeconomic Analysis

fact that it is often used in contrast with the broad and expansive topic of macroeconomics gives rise to the misconception that m...

Wal-Mart’s Failure in Germany

existing competition. It was with this initial move that the problems may be traced as beginning. There were already indicators o...

Trend Analysis of Wal-Mart

are presented in Table 2. Table 2. Wal-Mart Statistics Item Derivation Wal-Mart 2005 2004 2003 EPS 12 months earnings ? Number...

Electronic Commerce and Wal Mart

eyes, as this is yet another outlet by which they can save money from the convenience of their own home. In...

WAL-MART AND ESSAY QUESTIONS

days is to promote itself as a place where customers can go to get low-cost goods. This has been an especially strong strategy dur...

Organizational Leadership - Wal-Mart

far better prices with its vendors than can other companies. They have also instituted many different innovations to reduce costs...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Wal-Mart And RFID

in the companys business management software (The Microsoft Corporation, 2005). Thus, RFID can track an item from its origination ...

Strategic and Ethical Issues in Pay Structures at Wal-Mart and Lowes

firm also gives the staff 10% discount on much of the merchandise sold in store (Wal-Mart, 2009). Looking at the executive salar...

New Market Entry Strategies of Wal Mart

is that for all its innovation in retail, Wal-Marts ethical base needs to be strengthened. Positive Aspects Formerly the wo...

Wal-Mart's E-Commerce Operations

the company; Sam Walton and also the companies own statements. Sam Walton said of this strategy that "The secret of successful ret...

Wal-Mart's Supply Chain Management

This essay reports a great deal of information about supply chains, with an emphasis on Wal-Mart's supply chain. The essay reports...

McDonald's SWOT Analysis

difference in how and where people eat a meal, grab a cup of coffee or snack and changed their interior designs (Abelson, 2006; Go...

Kmart and Retail Competition

In fifteen pages this paper discusses that despite the formidable competition from Target and Wal Mart Kmart has managed to improv...

History, Status, and Outlook of the Discount Retailing Industry

In seventeen pages this paper discusses the discount retail industry in terms of history, present status, future, outlook, and man...

3 Major Retailers Analyzed

In sixteen pages Wal Mart, KMart, and Sears are analyzed in terms of their history, financial tactics, competition, and performanc...

State of the Discount Retail Industry

advantage, though smaller discounters such as Dollar General have benefitted too. Though Kmart recently filed for bankruptc...