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Essays 181 - 210

Comparative Analysis of Adelaide Bank and Westpac Banking Corporation Ltd.

million in 1999 (Adelaide Bank, 2003). The growth rates are both healthy, but it is Adelaide that has grown the most over a five y...

Issues Related to the Antitrust Case of the Microsoft Corporation

Needless to say, there were many who were irate about the decision, although most consumers who use Microsoft products were elated...

Case Study of a Global Science Applications Company

macro environment. If the economy slows down there may be less disposable income to spend on new systems, cost cutting will be t...

Examining CSX Corporation

CSX - An Overview Based in Richmond, Va., the CSX Corporation is a worldwide transportation and distribution company with ...

Corporations, Stakeholders, and Ethics

of their stakeholders, and if both companies operated ethically as well. The answer is yes - both companies, in their own way, did...

Ethics and Corporate Social Responsibility

but also giving store workers paid time off to perform community service work. The Chubb Group of Insurance Companies practices w...

FINANCIAL REPORTING AND OVERSIGHT

compliance procedure, lack of standardized accounting procedures for Heinz divisions, no effective review and monitoring process, ...

Fluor's Dedication to Integrity

there are other outside influences. In ethics of choice, Kantian philosophy dictates that intention or consequences can aff...

Boeing 787 Dreamliner Project And Deming's 14 Points

of product and service. With the aim to become competitive, stay in business, and provide jobs. These is no doubt that everyone at...

Human Resource Management Trends

training program that should be included is that of cultural sensitivity training (Banerjee, 2007). This all means the human resou...

Corporations and Globalization

150 years ago, corporations had an insignificant impact on human society. However, after Congress passed the Fourteenth Amendmen...

CORPORATE IMAGE AND “GREEN” ADVERTISING: A LITERATURE REVIEW

give and take with sustainability. Its all in the way of sustainability" (Mohan 2009). Yet the chances are just as good tha...

The Importance of Strategic Business Planning: Air Jamaica and Caribbean Airlines

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

Did the Attacks on America Affect Importers

laws combined with new technology being recommended would have a significant impact on logistics budgets (Chandler, 2002). Immedia...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Target Marketing and X Corporation

the benefits of using marketing in order to help the market realize its core benefits from a product. In discussing various market...

Increased Market Share and Growth Plan of NuCor Corporation

In six pages this paper addressed to NuCor executives represents a sample presentation model in which internal and external enviro...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

Products, Marketing, and Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...