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In five pages this report considers the presidential campaign of 2000 in terms of various issues and examines how record amounts t...

In sixteen pages this paper examines John Thune's campaign for the Senate in this consideration of the political campaigning proce...

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

2002). If an Air Force member is found wearing an unauthorized or prohibited tattoo or brand, that member will have the tattoo or ...

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

In five pages the ways in which Judaism ins represented in Franz Kafka's works are examined with an emphasis upon his story 'Metam...

This is a 5 page book review in which the author relates her own upbringing which is in sharp contrast to most members of American...

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

In five pages this paper examines the Department of Justice's antitrust case against Microsoft and issues regarding the Internet E...

but commercial burglaries are up (Star Tribune 02B). For many reasons, burglars find commercial establishments a better target th...

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes polic...

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

being obedient. As the key Civil Rights moments mentioned above illustrate, civil disobedience is characterized by an abs...

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...