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Essays 181 - 210

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Overview of SmithKline Beecham Pharmaceutical Corporation

In twenty pages SKB is examined in an overview of its industry and financial position. Twenty one sources are cited in the biblio...

Nursing Aide Certification

Certification is important in many fields as it is in nursing. The CNA position is discussed in depth. The nursing care industry i...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

US Home Furnishing Retail Sector

In eight pages this paper discusses US' home furnishing industry in a consideration of history and current marketplace positioning...

HMO Industry Place of Kaiser Permanente

In nine pages Kaiser Permanente is examined in an overview of its history and position in the HMO industry. Seven sources are cit...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Biography of C. Gordon Bell

In five pages C. Gordon Bell is discussed in a biographical overview, his importance, computer industry contributions, company inf...

Soft Drink Industry Importance of PepsiCo

In eleven pages this paper assesses PepsiCo's position in the soft drink industry with the uses of various strategic models includ...

Leather Industry of India

In nine pages the leather industry of India is considered in an overview of its history, growth and its current position along wit...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

Hilton Hotels Financial Analysis

In eight pages Hilton Hotels' industry position is examined in a financial analysis that covers the years 1999 through 2001. Ten ...

AOL and Time Warner Company Financials

that of Control Video Corp (Alsop, 1997). The aim of the company at this time was to be an online company that specialised in the ...

Estee Lauder's Eye Cream and Buyer Behavior

an interview with people who have used the product. The paper then discusses how the product meets the needs and desires of consum...

Study Analysis/Topical Cream for Osteoarthritis

control group. Inclusion criteria was based on the ACR diagnostic guidelines for making an OA diagnosis. Patients with open lesio...

Health Care Three Ways

is relevant here is that the authors note that the goal of a CEO performance appraisal should be to link its results to the execut...

“A Cream Cracker under the Settee” - A Humanistic Account

for pointing out the ironies inherent in the human character. He is most recently the author of a play called "The Habit of Art", ...

Assessing Women's Perceptions of Women in Advertisements

methods are more useful when the researcher seeks to determine attitudes and perceptions. Creswell (2003) speaks to the former vi...

The Chemistry of Cosmetics

often a cooling sensation. The experience that occurs after using a cosmetic cold cream results from the evaporation of alcohol th...

Intersect Investment Case Study

in order for the company to change successfully staff need to support that change. To facilitate change the company should develop...

The Benefits of Sunblock

protect someone from UVB rays, rays that affect the top layer of a persons skin and result in burning (Go Sun Smart, 2008). Broad ...

The Use of Technology at Tesco

a reward card it may be argued that as well as customers benefiting from the rewards Tesco have found a way of making it very cost...

How Can Harrods Maintain Its Current Reputation Competitive Advantage?

the way in which the company can grow and balanced the need for growth with the ability to retain its exclusivity. This is a diffi...

Should High School Students Be Allowed To Work

to do their homework and will get too tired. Also, teens need a day off each week which would preclude them working both Saturday ...

Daily Mail and General Trust

2. Introduction The Daily Mail is a well known UK newspaper, with a long history. The group which publish the Daily Mail; the Da...

Obama vs. McCain on Healthcare and Taxes

his country. A two-time congressman and serving his fourth term as a Senator from Arizona, McCain has shed his maverick reputatio...

Jet Blue Airlines: A Case Analysis

to pull itself out of the mire that constitutes the greatest economic recession since the fabled stock market crash of 1929, nearl...

Ford Motor Company Assessment and Recovery Strategies

and was unveiled on the 10th of January at the New Delhi Auto Expo (Overdorft, 2008). When looking at the power...

Assessment of the Palm Inc.

existing range of similar devices offered by a HP. However, Palm were not in a particularly strong position, the recession of 200...