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Essays 151 - 179

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

The Economic Value Added EVA Assessing Pepsi vs. Coke

at all aspects of capital that are used. With debt and equality, the best place to find this is on the liabilities and equity sid...

2005 Pepsi v. Coke

vice versa. So, how are the companies doing? In respect to cola, Coke outsells Pepsi, but in terms of the companies as businesses,...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Ethos, Pathos and Logos in an Advertisement

with a car broken down in the dessert and a well known star in a tuxedo (P Diddy) on the way to an awards ceremony. The truck stop...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Coke, Pepsi, and the Beverage Wars

attention of the customer. While one uses nostalgia, one uses the most contemporary icons. One is blue and one is red. One is t...

International Development and Business Ethics

In twenty one pages international development is discussed regarding major issues and the ethical questions that inevitably result...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

Analyzing The Caribbean World and the United States - Mixing Rum and Coca Cola by Robert Freeman Smith

security, but also this relationship was a source of stability politically. This event then had a great deal to do with the postw...

Overview of the Pepsi Bottling Group

Company, which spun off its own bottling operations in 1986 (Hoovers Company Profiles, 2003). PBG also is in good position to acqu...

CONTRACTS, JET FIGHTERS AND PEPSI POINTS

of that offer creates the binding contract (Larson, 2003). Mutual consideration is the exchange of something of value for somethin...

PEPSI: KEEPING UP THE CHALLENGE

Discusses the strengths and weaknesses of PepsiCo. There is 1 source listed in the bibliography of this 3-page paper....

PEPSI AND BUSINESS PROCESSES

Proposes three business processes for PepsiCo, as well as performance targets, metrics and implementation recommendations. There a...

Catherine J. Allen's The Hold Life Has

previously the case" (Allen, 1988: 195). It is a very popular pilgrimage that draws people from all over the region, if not the wo...

Evolution of Bolivia's Coca Industry

if they do not distribute coca from the mine shop, then the miners would not work" (pp. 42). Cocas spiritual, economic and cultur...

Colombia - Foreign Policy

by the 1970s, mostly left-wing groups (International Crisis Group July). By the 1980s, right-wing groups emerged and by then, the ...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...

China Cola and Profitability Increases

be increased: acquire the resources consumed by the firm at lower prices, perform the firms activities more efficiently, and becom...

Case Study of PepsiCo in Mexico

it was too late. Molina and his family also controlled a number of other enterprises, including sugar. PepsiCo then made another h...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...