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Essays 121 - 150

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

MARKETING THE IPHONE

Discusses iPhone's competitive advantage, position in the market and advertising philosophy. There are 25 sources listed in the bi...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

Useful Financial Concepts for the Guillermo Furniture Store

resources. This would be useful if there were a single nation where Guillermo may find have an absolute advantage in the productio...

Southwest - Preparing for Change

airline has faced some challenged, such as the fine in 2003 for failure to deal fairly with disabled customers. To assess the wa...

Ryanair - Competitive Advantages and Main Competitor

which will mean a customer is happier to pay a higher price for the product, a price which is greater than the cost level of provi...

The Sources of Competitive Advantage at Burberry

also accompanied by style. The brand also has a number of logos and recognized styles that link in with the firm, traditions and q...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Strategy at BMW

such had more benefit of economies of scope and scale. For example, the merger between Daimler and Chrysler in 1998 had been diffi...

Information Systems and Information Technology: Still Providing a Competitive Advantage?

on the manufacturing sector. There, the author says, the "competitive advantage is provided by integrated information systems" (T...

Does Information Technology Still Provide Competitive Advantage?

on the manufacturing sector. There, the author says, the "competitive advantage is provided by integrated information systems" (T...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

3 Questions Answered on International Trade

example of the use of anti-dumping legislation is seen with the import of seafood. The US Department of Commerce ruled in prelimin...

IT and Competitive Advantage

Information technology and how it can be implemented to gain competitive advantage is the focus of this paper consisting of seven ...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Leeds Development Agency Case Study

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

Twenty First Century and the Competitive Advantage Model of Michael Porter

In five pages this report examines 1990's The Competitive Advantage of Nations written by Harvard Business School Professor Michae...

A Business Analysis of the American Express Company

business success (Fickenscher, 1999), while other brands are just routine credit cards. In todays financial services indust...

Business Application of Sun tzu's Art of War

In seven pages this research paper discusses how today's highly competitive business market can benefit from the principles contai...

A Business Analysis of Gardener's Eden

make products of artistic interest more available to American customers, and to offer products for those who perhaps had great int...

N2K and CDNow Merger

customer wish list that the customer may want to keep updated and a gift registry (Anonymous PG). CDNow has worked out an agreem...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

The California Family Rights Act and Economic Issues

places a greater burden on businesses in todays environment than it did in years past before the great downsizing waves that swept...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Krispy Kreme Doughnuts Case Analysis

into the 2000s, Krispy Kreme shifted from a wholesale bakery strategy to a "specialty retail strategy," emphasizing the "fresh, ho...