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Essays 61 - 90

Coca Cola's Dasani Bottled Water

is investigating whether or not Coke violated Britains advertising regulations by calling the water "pure, still water" (cNews, 20...

WACC and Coca Cola

in 1998, splitting three times along the way. Since that peak in 1998, however, Coca-Colas stock has been on a downward slope wit...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

Coca Cola's Integrated Marketing

a far different industry than it was only a decade ago. Changes were apparent even then, but few understood the breadth of change...

Behavioral Profiling

as to who they might be. Obviously, such irrefutable evidence as fingerprint or DNA evidence is the most desirable in crime scene...

Racial Profiling and Racial Discrimination

"episodic" view of discrimination is probably inadequate because of the cumulative effects of discrimination (Measuring racial dis...

Culturally Sensitive Nursing/Hispanic Client

(Kemp, 2005). In American mainstream culture, making eye contact is expected, as this indicates that the other person is listening...

Profiles of Newcastle and Armidale

population compared to males making up 47.2% of the population. Of this population 1,216, which equates to 6.2% of the population,...

Affirmative Action, Racial Profiling and Morality

is a rather difficult concept to explain. In essence, what Himma is saying is that "pervasive stereotypes cause even the most tale...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Two Consumers; A Comparison of Purchase Processes and Influences

in the two months following Christmas, and that December, in the run up to Christmas is also one of the periods of peak spending i...

Problem Solution: Smith Systems Consulting

which to operate. Currently, the company has no way to define a profitable client or even the type of client it can best serve. ...

Consumer Purchasing Decision Making

buy what theyve always purchased (Postrel, 2009). A consumer cannot even buy a simple chocolate bar anymore nor can they just go b...

Consumers Buying and Decision Making Processes in the Fashion Industry

used. Probability sampling is a more random sampling style; the basis of this is that the selection of each respondent is a matter...

Consumption

the supply chain and operates in a cycle of production, as one company does well, selling more goods, it will order more from othe...

Consumption Choices

are cheaper. These effects may be seen even if there is not a drop in disposable income, but there is an expectation that there wi...

EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR AND MARKETING

a powerful tool for any marketing plan, whether it involve movies, clothes or new gadgets. Meanwhile, as the United States...

Fair Trade In The United Kingdom

items (Oxfam, 2007). In 2005, "Oxfam sold ?3.4 million worth of Fairtrade food" (Oxfam, 2007). These included a vast assortment of...

LETTERS OF COMPLAINT: UNITED STATES AND JAPAN

First the American version, which was written to the companys president, Mr. John Johnson. Dear Mr. Johnson, Im...