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Essays 31 - 60

Marketing of Diet Pepsi from 1995 to 2005

would impact the way in which the brand would be perceived or sold or impact on competing products. Brownie (1994) argues that thi...

Brief History of the Coca Cola Company

fountain retailers. In addition, Coca-Cola has substantial ownership interests in numerous bottling and canning operations. They...

Coca Cola's Non Cola Implementation Strategy

directly provide a final product to the market. Rather, its customers constitute the global network of bottlers and companies wit...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...

Profiling & Terrorism

criminal profiling, law enforcement personnel use characteristics associated with a particular crime or group of crimes to develop...

Benefits Of Profiling In Fighting Terrorism

to become terrorists also share certain characteristics, traits, and backgrounds. One of the challenges in arguing for the pract...

General Thomas Gage: Profile

of England (The American Revolution, 2007). Before the American Revolution he lived in America and was there when legal acts wer...

NORDSTROM AND ORGANIZATIONAL ANALYSIS

2002). The emphasis was on the "us" word, and the author was struck by how the rigorous detail to customer service is so strong at...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Country Profile and Overview of Albania

In eleven pages the demographics of Albania are profiled. There are six bibliographic sources cited....

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

Pepsi Products, Pepsi Owned Restaurants and Transfer Pricing

In five pages this paper discusses internal transfer pricing and how it can benefit PepisCo. One source is cited in the bibliogra...

Overview of the Target Corporation

In twenty pages Target is examined in an overview that includes company background, mission statement, structure of the organizati...

The Wellness Industry

market, but are also aimed at the individual in many different sectors. The lower income families may be aimed at with sto...

Cocaine and its History

"stimulant, aid to digestion, aphrodisiac and life-extender" (Appelboom, 1991)....

Strategic Human Resource Development

This 30 page paper looks at what is meant by Strategic Human Resource Development (SHRD), how it differences from human resource d...

Coca-Cola Supply Chain

bottle the product carry the majority of the costs. To assure success Coca-Cola may underwrite some of the loans but the financing...

COCA-COLA AND THE MARKET

in 200 nations (Murray, 2008). Ironically enough, the company doesnt do its own bottling, though it does own 35% of Coca-Cola Ente...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Coca Cola's Philosophy of Marketing

In five pages this paper considers the history of Coca Cola's marketing philosophy in a consideration that includes recent changes...

Coca Cola's Liquidity Analysis

In five pages the acid test and current ration are used to analyze Coca Cola's liquidity. Three sources are listed in the bibliog...

Coke's Brazilian Market and Planning Strategies

Coca Cola's strategic planning and now it is led to its Brazilian market domination are the focus of this report consisting of fiv...

International Marketing, Strategy Shift, and Coca Cola

yet consistent with Cokes overall goals. The company suffered massive setbacks in Europe when contamination in cans sold in...

Annual Report of Coca Cola Examined

The annual report of any publicly traded company can be found quickly by going to Yahoo!, selecting "finance" at the top of the pa...

Coca Cola's Capital Structure

short-term loan. The most recent long-term financing decision was in 2003, when the company issued debt in the form of "lon...

Strategic Position of Coca Cola

US, where interest in traditional colas has been waning for some time. Rivalry There is intense rivalry between Coca-Cola a...

Coca Cola's Dasani Bottled Water

is investigating whether or not Coke violated Britains advertising regulations by calling the water "pure, still water" (cNews, 20...

WACC and Coca Cola

in 1998, splitting three times along the way. Since that peak in 1998, however, Coca-Colas stock has been on a downward slope wit...

Using the Doctrine of Res Ipsa Loquitur

This is the doctrine a waitress used to prove negligence on the part of a Coca-Cola Bottling company in California. In 1944, at wo...