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Essays 61 - 90

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Airline Industry After Terrorist Attacks of 2001

spirit, that the company regrouped, restructured and in many instances showing a profit despite the ongoing hostilities with bin L...

Southeast Asia Airlines

is an important topic when reviewing any region. Airlines are again, an important part of the transportation sector and something ...

Airline Case Study; Correlation between Age and Maintenance Costs

maintenance costs does not mean it is always true, and as such it needs to be assessed whether or not it is true in this case. Not...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

Roche Diagnostics 'Customer Delight' Achievement

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

Issues of Employment Learning and Loyalty

development of innovation, and at the very least a higher level of compliance and co-operation (Huczyniski and Buchanan, 1996). W...

Workplace Loyalty

essential so that those above and below a worker will trust that individual. If he or she is not loyal it would be difficult to wo...

An Example Report on Airline Carriers

In this example paper consisting of five pages the purser of a major airline is employed in order to present a firsthand perspecti...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

The Management of Airlines in the American Airline Industry

job into its smallest pieces" and selecting the most qualified employees for the job and training them to do it (The evolution of ...

United Airlines' Value Chain

attention and of course operations is a leading factor in whether any organization achieves and retains success. Four other areas...

Financial Analysis of British Airways

Accounts, 2006). Financial Analysis Profitability and Efficiency There are four profitability ratios, each of which provide...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Creating a Customer Survey

D. I am employed ____ unemployed ____ E. (Only if employed) I work for a private company ___ in the public sector ____ F. I am ...

Hedging and Airline Profitability

be used for a number of reasons, Corman (1996) notes that there are potential benefits to managing Cash flow for some hedging prac...

Long term Influences on the Airline Industry and the Position of Easyjet and Germanwings

the airline industry in the future, otherwise long term planning will have the potential to ignore factors that could impact heavi...

The Airline Manufacturing Industry

will have ripple effects throughout the industry. Although Delta denies that there will be any hub closures or job layoffs-for now...

Financial Assessment of Continental Airlines in Late 2007

there was some exceptional contracts which did not sit easily into the analysis of offer and acceptance as in multipartite contrac...

East Asia's Passenger Airline Industry

This is supported by investment in long-range A340-500 aircraft that were added to the fleet in February 2004 (SIA, 2004). In 2006...

Development and Success of Ireland's Ryanair Airline

best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...

Research Method to Assess a Potentials Link Between Hedging and Profit in the Aviation Industry

The writer proposes a research method to collect data from airlines to determine if airlines that hedge are more profitable compa...

Comparison of Customer Service Standards at GE and AOL

good customer services is not this simple, there are also many strongly systems in place that have received a high level of invest...

Case Study of Mid-Continent Airline

though there would a percentage go to the airline, such as Delta, but this could also stimulate demand and has been proven to work...

Deregulation and the Airline Industry

knowledge and huge access to capital, which many run-of-the-mill businesses just dont have. But a competitive industry has...

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...