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Essays 151 - 180

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

Coca-Cola Supply Chain

and other flavors, and water (Coca-Cola, 2008). Suppliers are those companies that provide the ingredients for the concentrate syr...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Economic Analysis of India for Coca-Cola

economy over the last few years, in 2006 the GDP, in terms of purchasing parity, was $2.812 trillion in 2006, increasing to $3.065...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

The Growth of the Coca Cola Company

does in its own country. At present, Coca Cola is a company that has locations in two hundred countries ("Coca Cola," 2006). It ...

United States' Marketing of Sainsbury's

will have to deal with. The core competence of Wal-Mart is to being good quality ranges to the consumers at good prices. The com...

Analyzing the Prices of Coca Cola Stock

projecting how Coke might do in the next several months. In viewing a three year trend, it becomes clear that Coke fluctuates qui...

Investment Comparison Between Pepsi and Coca Cola

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ...

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

Coca Cola Enterprises and Ethics

global enterprises (such as CCE) to secure good and strong relationships with the local community - as doing so would improve the ...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Status of the Pension Funds of PepsiCo and Coca-Cola

The conditions of pension funds for these two firms in 2009 is assessed using data from the annual accounts. The growth, contribut...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

Coca-Cola and Carbon Emissions

communities" (Mission, vision & values, 2009). The company also notes that there is no longer any real doubt left as to the human ...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

British Company Diageo PLC

(Hoovers, 2003; Diageo, Brands, 2003). The company also owns different wines including the Beaulieu Vineyard and is involved in a ...

Coke, Pepsi, and the Beverage Wars

attention of the customer. While one uses nostalgia, one uses the most contemporary icons. One is blue and one is red. One is t...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

Strategies For Competing In Global Markets

by for operations when companies seek to become or are multinational corporations. These are followed through in a sequential incl...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...