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more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

found that Internet technology is very often an inexpensive and profitable way to advertise their products and services. Many com...

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

present different scenarios, one tool that can be very useful in assessing the performance of the firm is the net present value te...

looks at the net revenue which is produced by investment, and assess is how long it would take for the initial capital investment ...

the Columbia River, the endangered Caspian terns feed off of endangered salmon smolts. In this case, though, biologists were able...

In eight pages shopping for automobiles on the Internet is considered in terms of the marketing challenges faced by sellers in thi...

problems with the arteries that carry the blood away from the heart. In recent years, a focus on arteriosclerosis, hardening of t...

In effect this gives the average business or family more money that they can spend (disposable income) as they are paying less...

In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...