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Essays 271 - 300

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Disney Corp.; Current Assets And Liabilities And Cash Management

it is 51.8% of the total current assets, in 2006 in increases to $4,707 making up 49.9% of the current assets and in 2007 it incre...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Same-Sex Marriage

right of same-sex couples to marry and New Jersey has granted these couples the "legal equivalent of marriage" (Hull, 2007, p. 748...

Accounting Concepts and Reading Accounts

by the period over which it is creating revenue. For some items the historic cost is not a suitable measure. For example, building...

A Look at the Past and Future: Evaluating the Economy with Current Statistics

the impact that things had on the economy early in the twentieth century. Hence, in looking at todays world, where the economy is ...

Human Services/African AIDS Orphans

sub-Saharan Africa, the number of AIDS orphans has reached desperate proportions (Roby and Shaw, 2006). In a region plagued by "ci...

Avian Influenza

high in addition to this there will also be an economic cost. In the US alone it is estimated a serous pandemic could be equal to ...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Medicare and the Elderly

can no longer follow this model is because medical technology can now greatly prolong life-perhaps make it too long. People now ro...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Investing in the Stock Market

growth, but they also have the luxury of taking on additional risk and therefore additional return potential. Generally, the high...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

The Strengths of African American Families

7 pages ad 4 sources. This paper outlines the basic principles presented in Robert Bernard Hill's The Strengths of African Americ...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

The Impact of Perspective on Memories of World War II

This 5 page paper discusses current accounts of the Second World War coming out of Japan, Russia and Poland. The writer argues tha...

Analysis of W New York Hotel

This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...

Comparing Coca-Cola and PepsiCo's Liquidity Position

Using ratios calculated from the figures given in the firms 2013 annual accounts, the current ratio and the quick ratio are used ...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...