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In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

In fifty pages online banking services with regards to Great Britain are discussed in terms of characteristics, profitability, cus...

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

demand for these and pension provide an opportunity fore more business, which the firm is well equipped to deal with. Political I...

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

standards is not specified and therefore, one must assume that the moral demands which are made by society or more important than ...

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...