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Essays 151 - 180

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Largest Home Improvement Store

This essay offers a competitive analysis of the largest home improvement store in the world and the second largest in the U.S. Hom...

Electronic Commerce and Technologies

This 3 page paper gives an overview of how social media and mobile devices help electronic commerce. This paper includes and descr...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Analysis of Chemicals Company

their way. These challenges were reflected by one of the managers: "The dual boss relationship can be useful or painful. It depend...

An Analysis of Benetton

would later add sportswear and equipment and textiles to their lineup. The company suffered its first loss in 2002. The original ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Food For Thought; Business Plan

needs, The firm is highly viable; the initial start up capital required is 450,000, with a break even point at the end of year t...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

NetFlix Case Study

less to produce, the company will have an advantage afforded by superior profits. To compete in the long term Porter has argued th...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

HR Project

and DeHayes, 2000). The company held a wealth of problems, including trying to patch together incompatible systems inherited thro...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Competitive Strategies, Old and New

strategies. The companies and industries which are moving from old to new models are certainly relevant. It is true that while o...

E-strategy

telephone conversations. These are dependent on the availability of cellular telephone service in the area in which the traveler ...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Informational SBA Online

In five pages this paper discusses the important information for new small business professionals that can be found on the Small B...

A Mexican Family Businees and NAFTA's Impact Case Study

In a report that consists of 5 pages a Mexican second-generation family business is the focus of a case study to determine NAFTA's...

Business Plan for Mobile Magnetic Resonance Imaging

In twelve pages a mobile MRI service business plan is outlined with an overview and description of costs with a SWOT analysis and ...