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Essays 61 - 90

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Adolescents and Heroin Use

it is rather surprising that in this day and age, teens that have been raised on DARE in a transparent environment are buying tran...

JC Gear Risk Case Study

budget risk or financial risk, with the potential that the cost will be greater than estimated (Nellis and Parker, 2006). With an ...

Best Buy: A Corporate Analysis

the focus from "product-centric to customer-centric " ("BBY: About Us," 2011). Best Buy has done a lot as it respects strategic...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Financial Analysis of Home Depot

centres are 3 in number (Home Depot, 2002). The target market of the stores are the do it yourself market, as well as profession...

Advantages and Disadvantages of Renting an Apartment or Buying a House

door that allows the animal to enter/exit at his/her discretion, homeowners are provided with a much more advantageous environment...

Youthful Consumers

approximately $2.2 billion of their own money in 1968; that amount increased to $4.2 billion in 1984, which quadrupled to $17.1 bi...

Company Share Buy Recommendation for Xerox

is a spread of risk. The company is also in apposition to gain the maximum returns as they are wholly own subsidiaries that have ...

Reduced Life Cycles of Products

and therefore the increase in cost is marginal, such as increased labour costs as well as the raw materials. This may save money, ...

Share Buying Recommendation for Sicor Inc.

is relatively cheap or expensive when compared t the rest of the market. The lower the number the faster the company will earn its...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Retailing and IT

In ten pages this paper examines the changes in retailing that have resulted from information technology with a consideration of '...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Furniture Purchasing Distinctions

In six pages the ways in which furniture is bought by consumers are examined in a consideration of determining factors such as soc...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Buying Center Concept Explained

In five pages this report considers the buying center concept in terms of definition and individual roles. Three sources are cite...

Kids' Buying Power

In five pages children under the age of 18 and their purchasing power are examined in terms of population data along with their in...

A Computer System and Purchasing Tickets Online

In five pages the ways of buying movie tickets online and the types of web pages, navigation, design and links needed to create su...

Buying on Credit is a Good Practice

In four pages this paper argues that credit buying is generally good if properly implemented with examples such as stability, safe...

A Fictitious Company Ships to the UK

The shipping of goods from the Far East is the subject of this report. Its fictitious company is considering five ports in America...

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

Behavior of Consumers and Music's Impact

In eight pages this paper examines how retail environment and the choice of products are influenced by music and how this impacts ...

Argument That Happiness Cannot Be Purchased with Money

he made suggestions that half of all consumption is wasteful (Lebergott as cited in Stabile 685). Veblen had good company as Adam...

Recent Background Check Laws in Relation to Urban Issues and Gun Control

This 10 page paper explores recent laws regarding background checks for those who want to buy guns. The writer discusses the chang...

The Traditional Concept of Health Insurance

This 6 page paper discusses the important points a person needs to know when buying health insurance. The writer discusses such th...

Consumers in Latin America

In seven pages this paper examines Latin American consumer buying habits in a consideration of research models and consumer focuse...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Home Computer System Purchase

In five pages this paper considers hardware, software, speed, and size as each pertains to buying a home computer. Four sources a...