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Essays 301 - 330

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

Teens and the Ad Campaign by Philip Morris 'Discouraging' Them to Smoke

In five pages this paper examines the meaning behind Philip Morris's advertising campaign purportedly designed to discourage young...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Graphic Artist Milton Glaser

Arts ("Milton Glaser," 2005). He would for the most part get his education in New York, but his stint in Italy likely broadened hi...

Research Framework Design

The student may like to expand this to include a time scale or further limitations. With the test and the hypothesis considered ...

Stock System Design

due to his tactical role and the broader spectrum of his duties. The operational users are those who need to use the...

Psychotherapy Case Study

others. Intake summary : Linda comes across as flirtatious and provocative in her dress, as her knee-high stockings showed thro...

New Medications for Bipolar Disorder/A Research Proposal

bipolar disorder will participate in this study. Diagnostic procedures will include DSM-IV multiaxial evaluation, physical examina...

TradeCard B2B eCommerce Case Study

means of getting traders and trade services providers to sign on and become YradeCard members? How could TradeCard change the mind...

Knowledge Management (KM) Processes

careful to not be blinded by the bells and whistles of technology or the "gee-whiz" factor. Instead, they must be able to determin...

Designing an Automobile Clutch and Clutch Plate

The flywheel is an engine part that spins in response to the energy released by fuel combustion. If the motor is running, the fly...

Estelle Enterprises Case Study on Strategy Development

the contracts to supply the western countries, they are now seeking to break the exclusivity that Estelle hold. This would mean th...

The Lawsuit Filed by Casey Martin Against the PGA

free ride, so to speak, would be an unfair advantage to the other players on the course" (Winters PG). However, in defense of the...

A Case Study Featuring Activity Based Costing

to understand this we need to look at what we mean by activity based cost accounting and how it actually works so that the potenti...

Film Version of A Civil Action by Jonathan Harr and Expert Witnesses for the Plaintiffs

In five pages this paper examines the expert witnesses by the plaintiffs and how they were used in the film version of A Civil Act...

Power Plants in Texas

alternative new technology plants cost 20% more to build that these models. With any form of energy production there are differi...

Assessing a Potential Merger

This 24 page paper looks at how a merger may be assessed. Using the example of Alrajwan Aircraft Maintenance Company and Desert St...

Shell Strategy

The majority of organisations have structures that were formulated for effective operations over a century ago. Technology was ver...

Suicidality and Depression in Young Children

Given that serious depression too often leads to suicide, it is a problem that simply cannot be ignored. Numerous factors enter i...

Noodles & Company (Case Study Analysis)

changing of people at the highest levels of the organization, thus creating a situation where the corporate culture is influenced....

SWOT Analysis of Diageo PLC

business. * As of 2001, there were significant signs that the firm was serious about the drinks industry and would complete the Se...

Capacity Utilization Case Study

5 million 610000 and 5,940,000. 2. Knowing the best operational level 17,600 calls a day it is possible to compare the annual capa...

Coming to a Theatre Near You; Case Study

was competition in some aspects there had also been collusion, such as in the agreement of which distribution firms would bid for ...

HR Information System at Rhiodan

are likely to be paper files as we are not told otherwise. The files on the employees in the human resource information system is ...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...