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Essays 121 - 150

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

The Physical Realm According to Rene Descartes

examine carefully Descartes famous "cogito ergo sum" statement, which was the original Latin for "I think, therefore I exist" - or...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ...

Analyzing the Prices of Coca Cola Stock

projecting how Coke might do in the next several months. In viewing a three year trend, it becomes clear that Coke fluctuates qui...

Investment Comparison Between Pepsi and Coca Cola

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

The Growth of the Coca Cola Company

does in its own country. At present, Coca Cola is a company that has locations in two hundred countries ("Coca Cola," 2006). It ...

Coca Cola Enterprises and Ethics

global enterprises (such as CCE) to secure good and strong relationships with the local community - as doing so would improve the ...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Status of the Pension Funds of PepsiCo and Coca-Cola

The conditions of pension funds for these two firms in 2009 is assessed using data from the annual accounts. The growth, contribut...

Coca-Cola and Carbon Emissions

communities" (Mission, vision & values, 2009). The company also notes that there is no longer any real doubt left as to the human ...

Strategic Assessment and Recommendations for Coca-Cola

script, the same style that is used for the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to n...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Economic Analysis of India for Coca-Cola

economy over the last few years, in 2006 the GDP, in terms of purchasing parity, was $2.812 trillion in 2006, increasing to $3.065...

Coca-Cola Supply Chain

and other flavors, and water (Coca-Cola, 2008). Suppliers are those companies that provide the ingredients for the concentrate syr...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

Greensboro Sit-Ins

turned into many as the protest continued for almost 6 months.5 In addition, it sparked many other protests throughout the South a...

Homeland Security, INS and Epidemiology

problems, but refugees are perhaps most at risk, since many of them "come from areas where disease control, diagnosis and treatmen...

Adult Learning Theories, An Article Summary/Chen

This article summary describes a study, Chen (2014), which pertains to nontraditional adult students and the application of adult ...

Civil Rights Movement and Civil Disobedience

being obedient. As the key Civil Rights moments mentioned above illustrate, civil disobedience is characterized by an abs...

Anne Moody's 'Coming of Age in Mississippi'

This is a 5 page book review in which the author relates her own upbringing which is in sharp contrast to most members of American...

Judaism in the Works of Franz Kafka

In five pages the ways in which Judaism ins represented in Franz Kafka's works are examined with an emphasis upon his story 'Metam...

Organized Crime Syndicates and Commercial Burglaries

but commercial burglaries are up (Star Tribune 02B). For many reasons, burglars find commercial establishments a better target th...

Antitrust Issues and Internet Explorer of Microsoft

In five pages this paper examines the Department of Justice's antitrust case against Microsoft and issues regarding the Internet E...

A Light Coke Commercial Analysis

In six pages this paper examines a commercial for Light Coke and then provides an analysis that considers messages, production val...

Coke, Pepsi, and the Beverage Wars

attention of the customer. While one uses nostalgia, one uses the most contemporary icons. One is blue and one is red. One is t...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...