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Essays 31 - 60

Company Profiles

brings people together across the globe. Unique selling proposition: Right now they have trivia challenges on their site. Dell: h...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Measurement of Credit Risk

to look at portfolios of risk as well as individual risk, looking as aspects such as concentration risk. This is often dealt with ...

Internet Marketing of Nokia to Students

aim of this resech is to determine of the internet would be a suitable distribution channel for the sale of Nokia goods to student...

Consumer Adoption Process Concepts

there are limitation to the model, as a generalised model it is the starting point for further models which may be used for examin...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

NAFTA and ASEAN

to trade with companies in non member states. It is also believed by some commentators that free trade agreements that result in a...

Economic Influences on Employment Decisions

more, agencies to supply staff on a temporary basis. This may be for a day, a few weeks, and in some cases employees may work for ...

Strategic Alliances in an International Environment

There are two main types of strategic alliances, the first is that which take place between companies at the same stage in the val...

The Value of eHRM

concept compared to eHRM. The company employees where there is HRIS in force are likely to be unaware of the underlying systems, w...

The Virtual Organization

they are other firms, or employees, they are also not bound by physical locations. This may also facilitate increased levels of di...

Bight Home Builders Case Study

ahead, he may be held personally accountable for any inaccuracies. In addition to this there is talk of the Chinese government ado...

iCIMS iRecruiter

order to create a more efficient recruitment process by increasing the level of automation, transparency and presenting a web base...

Responsibility Accounting; The Concept, Its’ Advantages and Disadvantages

can be used as ways to measure the way that the company is performing. The traditional responsibility centres include revenue cent...

Inventory Control at Toyota

Toyota, would arrive just in time to be used. Not only was the arrival important, but so was the quality, as where there is stock ...

Managerial Economics; Use, Advantages and Disadvantages

the demand cross. The stock market is the prime example of this. Where there is a demand that exceeds supply then the process will...

Aldous Huxley's Brave New World, F. Scott Fitzgerald's The Great Gatsby, and Themes of Class and Racial Prejudice

and to happiness (Fitzgerald, 1995). The story that unfolds is actually quite sad. Jay is obsessed with recreating the p...

Global Accounting Standards and the Implications of Adopting Them for Australia

There are many examples of how this may occur. The elimination of the ability of companies to include the majority internally crea...

A Leaflet Explaining the Impact of Mandated Nurse to Patient Ratios in the Health Industry

nurse to patient ratio in California. In 1992 and 1993 the California Nurses Association has sponsored the Democratic Senator Jack...

Economic Issues in the Electricity Market

The elasticity and influences on the demand for electricity are identified and assessed. The impact that prices increase will hav...

Advantages and Disadvantages of Businesses Clustering

The writer looks at what is meant by clustering and why it may provide advantages to firm that are part of the clusters. Different...

Choices for Business Growth

The writer looks at the case of a business which needs to increase capacity. The writer assesses three potential choices, looking...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...