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Essays 511 - 540

Article Reviews on Consumer Confidence

feel secure about their future ability to make money, the confidence level goes up. Aeppel (2005) on the other hand looks at the d...

An Article on Genetic Testing Reviewed

risk factor, or to become vigilant in getting periodic tests, in the hopes of catching the disease in its early stages; however, t...

An Article on Cancer Patients' Psychological Interventions Examined

and retention" (Andersen, 2002, p. 603). This then should be the first priority: to design a study that will accrue and retain ...

A Review of the Article 'Parent behavior and child distress during urethral catherization'

is a very important consideration in nursing. Indeed, some four thousand of so documents were published annually about pain in th...

Bernard Gordon's 'Elia Kazan: Hero or Coward?'

were refusing to speak. They were not going to name any names of people who may have been, or were, communist sympathizers or comm...

Annotated Bibliography on Special Interest Tourism

This book is a comprehensive look at different types of special interest tourism (SIT). A goof introduction gives a strong overvie...

Underage Drinking Opinions

a fact of life, and one can choose to drink or not. If American youngsters were taught to handle alcohol from an early age in the...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

An Article Review on HIV/AIDS

virus they can be treated with new medications. The facts regarding HIV and AIDS are unfortunately much more disturbing. First, ...

Article Review on Use of a Virtual Private Network

payback periods was only five months and more benefits, such as no geographical barriers, flexibility and scalability are all bene...

Article Review on Clinical Preparation of School Counselors

terminal degree level, and research classification" (Akos and Scarborough, 2004, p. include page number). This examination made th...

2 Sociology Research Articles Reviewed

per hospital, and all hospitals varied. The researchers could do little but note observations and then identify similarities and ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

How To Improve Patient Satisfaction Article Review

They found differences in these calculations. The major key learning point in this article is that any institution can always get...

Dealing With the Dealership (Article Review)

are looking for. In truth, people do think about their monthly payment as that is how they budget. Yet, according to Breitner, the...

Globalization - Review Of Two Articles

in global trade, the less inequality there is. At this point in time, many Americans would not agree with this conclusion although...

Articles in the Constitution

same system as Britain, which was a system that was also immersed in a separation of powers. As one author notes, "the theory of c...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Article Review: Intelligence

the theory that there is a direct relationship between intelligence and perceptive motor abilities. The strongest relationship bet...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Journal Review Article on Sex and the Elderly

a very important profession to address the issues, problems, or concerns of the elderly. The authors illustrate that, according to...

ARTICLE REVIEW: MINORITY THREAT AND POLICE BRUTALITY

the Department of Justices Police Brutality Study 1985-1990; Uniform Crime Reports during the same period and the 1990 U.S. Census...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...