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Essays 451 - 480

Long Walk to Freedom by Nelson Mandela

In five pages Nelson Mandela's book is analyzed with reactions and the writer's personal thoughts also included....

Book Review of Free At Last by Fred Powledge

In four pages a book review and analysis of this 1991 text by Fred Powledge are presented....

Baseball's Great Experiment by Tygel Reviewed

In five pages Major League baseball player Jackie Robinson's lasting legacy is examined within the context of Tygel's book....

US Independence and the Ideology that Achieved It

This paper reviews the book 1776 by author David McCullough. No additional sources are listed. ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

HALF THE SKY AND EDNA’S HOSPITAL

This 3-page paper discusses why "Edna's Hospital" is an important story in the book "Half the Sky."...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Customer Retention and Maximization

other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...

Taking the Kindle DX to College

to ensure that it has the financial and human resources to support the product while not attaching the entire future of the busine...

Books: The "Least Mass" of the Mass Media

books as a whole. Even if fewer people read books than listen to music or see movies, the cultural impact of those books can still...

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

The Market System & Privatization

to increase or decrease business in certain industries. Lindblom reports: "One way of another, it subsidizes most industries, almo...

Financially Analyzing AMS

Advanced Marketing Services, Inc. completed its initial public offering of common stock during July 1987 (AMS, 2002). These days, ...

Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

Pricing of Books

cost for each book. If we look at the way in which the costs are attributed to it is possible that the profit margin could be re...

Meaningful Marketing by Hall and Stamp

or not the view is valid. Clearly, the viewpoint has validity. Too often consumers are bombarded with advertisements and marketin...

Al Ries and Jack Trout's Horse Sense The Key to Success is Finding a Horse to Ride

The difference between winning the race and pulling up the rear is not found within the jockey, but in picking the right horse to ...

The Money Game by Adam Smith

In eight pages the advice this book written by George Goodman using a famous pseudonym offers in the areas of macroeconomics and t...

Deborah A. Stone Policy Paradox and Political Reason

The writer discusses the Deborah Stone book Policy Paradox and Political Reason in detail, and covers such concepts as the market ...

Contemporary Russia and Democracy

In ten pages Russia's attempts to establish both democracy and a free market economy are evaluated in terms of the concepts discus...

Analysis of Built to Last by James Collins and Jerry Porras

In eight pages this management book is examined in terms of what companies can learn in terms of superior performance and marketin...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...