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presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

umbrella of gestalt therapy that reaches far into this vast cavity of the human beings visual imagery and draws out a response tha...

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

the ultimate outcome of client and process; establish a comprehensible process of evaluation where expectations are not in questio...

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

the "number of initial admissions with at least one readmission divided by total discharges excluding deaths" (Lagoe, et al., 1999...