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Essays 511 - 540

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

The Basics of Goal Setting Theory and Expectancy Theory

who value money may be motivated towards a goal that will increase the amount of money they receive, however an individual who val...

Motivation Part of Leader's Job

workplace. In fact, the ability to motivate followers is usually identified as one of the characteristics of a good leader. It is ...

Consumer Goods and Social Values

basic and fundamental article of clothing; it is likely that all but a few individuals in Western society own at least one shirt. ...

Motivating Employees - Challenges and Opportunities

obstacles so that the organization can proceed most efficiently and fluidly towards its primary goals and values. Many times, this...

Motivation and its Origins

importance in contemporary culture and society, due to the rampant spread of obesity in the Western world, the prevalence of proce...

William Wilberforce and the Definition of Statesmanship

This paper concludes that the life story of Wilberforce might prompt one to examine personal motivation and the need for objectivi...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Professor-Student Friendships

College students are adults and many want to be ‘friends’ with their professors. How far can a professor go in these personal rela...

1996 Amazon.com and Strategic Alternatives

they believe they will, then return the remainder to the publisher. The publisher, in turn, offers the returned - and no longer n...

Nursing and Motivation

2003, p. 50). Comments went on to say that it is disheartening when they arent acknowledged in any way for the hard work they do (...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

Frederick Herzberg and Job Enrichment

even when the mower is turned off as the blade is still a potential hazard. Objects hidden in the grass, particularly rocks, can b...

UK Consumer Protection

could be expected to have find the fault (Rose, 2003, Card et al, 1998). It is worth noting that where there is no examination thi...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

FedEX Reward Management and Performance Case Study

2001). Another was that employees are the backbone and the core of any company required (FedEx, 2001). These principles have never...

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...

Fair Trade In The United Kingdom

items (Oxfam, 2007). In 2005, "Oxfam sold ?3.4 million worth of Fairtrade food" (Oxfam, 2007). These included a vast assortment of...

Psychological Aspects Of Motivation

- serves to stimulate better performance. Special populations require adapted motivational techniques in order to achieve the des...

E-commerce; Security and Legal Issues for UK Firms

the internet and then consider the issues of the Data Protection Act and the Distance Selling Regulations. There are many ...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Retaining and Managing Employees

our education to its fullest potential. The next level up is very closely related to the first level, and its our need for safety...

Leadership and Motivation

or under represented in the discussion of the model. The concept of scientific management is well known; Taylor used scie...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

Consumer Experience at Kaiser Permanente

(Kaiser Permanente). This was the count as of December 2003 (Kaiser Permanente). Most of those 8.2 million enrolled members have...

Consumer Culture and the Billboard Liberation Front

The slogan was changed from " Im realistic, I smoke Fact..." into "Im real sick, I smoke..." (BLF, 2005). There was also a large a...

Freezing Consumer Credit Problems and Identity Theft

much attention. With a recent major breach of credit history, some consumers want to freeze theirs and not allow for new credit tr...

Federal Communications Commission's Cable Television Rules for Program Access

for the consumer. However, since the original Act was introduced the market has seen an increase in fees for the consumer and a de...

Frederick Herzberg and Job Enrichment

offered a "two factor theory" of motivation: hygiene and motivation (Accel-Team.Com, 2001; Culture Worx, nd). Hygiene theory inclu...

Consumers and eCommerce

million PCs sold throughout the world, a slight decrease on 1999, down by 0.8% due to the increasing level of maturity in develope...