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Essays 121 - 150

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Ford and Coca Cola Presence In Mexico

headquarters for the purpose of reproducing the Mexican experience in Europe. Marketing and Advertising Strategies...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

The Financial Performance of Bramble Ltd and The Toll Group 2008 - 2011

This is the revenue after all direct and indirect costs have been deducted. A well as the direct materials, there are also the ind...

Status of the Pension Funds of PepsiCo and Coca-Cola

The conditions of pension funds for these two firms in 2009 is assessed using data from the annual accounts. The growth, contribut...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Strategic Assessment and Recommendations for Coca-Cola

script, the same style that is used for the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to n...

Coca-Cola and Carbon Emissions

communities" (Mission, vision & values, 2009). The company also notes that there is no longer any real doubt left as to the human ...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Coca-Cola Supply Chain

and other flavors, and water (Coca-Cola, 2008). Suppliers are those companies that provide the ingredients for the concentrate syr...

Coca Cola Enterprises and Ethics

global enterprises (such as CCE) to secure good and strong relationships with the local community - as doing so would improve the ...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Investment Comparison Between Pepsi and Coca Cola

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ...

The Growth of the Coca Cola Company

does in its own country. At present, Coca Cola is a company that has locations in two hundred countries ("Coca Cola," 2006). It ...

Financial and Structural Analysis of Johnson Matthey

Stakeholders who are interested in a firms ability to repay debts may look at both the financial performance of the firm as the c...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

SWOT Analysis of Emirates Airlines

resources that can be leveraged to make profit, at the end of the financial year 2005/6 the airline had carried a total of 14.5 mi...

Caribbean Restaurant Business Plan

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...

Financial Analysis of the Chipotle Mexican Grill

will help to show trends and improvements. There has been a general upward trend in the levels of sales, this has increased rapidl...

The Financial Performance of Popular Inc. 2006 to 2010

1893 and is the leading banking institution in Puerto Rico with a wide network of 193 braches as well as 637 automatic teller mach...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

A Business Development Case Study

cars in year 4. This is a luxury market, and therefore less price sensitive, whilst it is good to keep car stocks to a minimum thi...

Strategic Examination and Recommendations for THL

well as tourism companies needing to adapt to meet the changing needs and desires, such as the desire for new experiences, as well...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...