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Essays 61 - 90

Causes and Results of the First and Second World Wars

In the socio and political environment that resulted after World War I ended, there was probably even less chance of global...

The Emotion of Art During Times of War

light - or enlightened. The evil part of humanity - the executioners, are beyond the light - in the literal and spiritual dark. F...

The U.S. Civil War: Causes and Implications

deal of power because their populations were growing so much. At the same time, Southern States were losing power and they began t...

Duality and War in Literature

won by any nation. Caputos work focuses on the primary character who remembers an innocence that will always live within him, bu...

The Entry of the United States into World War II

support for joining the war. Although it seemed as if the U.S. might become involved, the Americans were quite happy with Europe f...

"Sorrow Of War," "Perfume Dreams" And "In Country" - Review

one can readily argue how the expectations of such a first-hand experience lend themselves to the overlapping of uncontrolled chao...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Ethos, Pathos and Logos in an Advertisement

with a car broken down in the dessert and a well known star in a tuxedo (P Diddy) on the way to an awards ceremony. The truck stop...

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Overview of Coca Cola

to the nearest rival; PepsiCo. 2. Background to Coca-Cola Coca Cola is a well known company; the global leader in soft dr...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

School Pepsi Cola Vending Machine Controversy

New York dumped all soda pop and offers only "100 percent juice drinks from Snapple" (Watson, 2004). In January 2004, Los Angeles ...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

International Development and Business Ethics

In twenty one pages international development is discussed regarding major issues and the ethical questions that inevitably result...

Comparative Analysis of 2 Government Agency Websites

provide very recent information and its latest press release is dated December 19, 2001. The press release involves a campaign des...

Japan's Violation of the GATT Agreement

sale. The matter under dispute relates to Japans treatment of foreign goods after they have been accepted for trade and have ente...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Self-Regulation Within the Liquor Industry

out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most a...

Food and Beverage Management and Operation Performance Monitoring

Food cost is perhaps one of the most important expenditures a restaurant manager can pay attention to because it is typically the ...

Food and Beverage Policies and Purchasing Practices

In eight pages this paper discusses policies and purchasing practices of restaurants and hotels as they pertain to beverages and f...

History and Uses of Sugar Cane

to the southern states by other colonialist, those from Holland. These Dutch colonialists had learnt how to grow sugar can in Braz...

Brewing Beer at Home

alcohol and carbon dioxide. * Water. Tap or bottled water is fine. (Rocky Mountain spring water is not required.) * Corn Sugar. ...

V and V Case Study Analysis

has been many health benefits spouted regarding wine. Studies do show that drinking alcohol is healthier than not drinking at all,...

British Company Diageo PLC

(Hoovers, 2003; Diageo, Brands, 2003). The company also owns different wines including the Beaulieu Vineyard and is involved in a ...

SWOT Analysis of Diageo PLC

business. * As of 2001, there were significant signs that the firm was serious about the drinks industry and would complete the Se...